Published on November 2nd, 2023

You have metrics for so much of your brand. KPI’s (Key Performance Indicators) for goals and sub-goals. And for many things you do, there is a clear and distinct way to find out the ROI (return on investment). But then there’s your video content… 🧐 83% of businesses use video analytics to track their success. ...

Published on August 1st, 2022

For creatives like us, there is an innate drive to be unique in what we do. And you can almost guarantee you will be. Particularly because you bring your distinct spin on everything you do and make. However, experienced artists know that our work is mostly stolen. Or, in other words, inspiration = the art ...

Published on November 25th, 2022

So you wanna use video to start your brand? Great idea! But where to begin? And which videos do you make first? Here are some of our best video ideas to get you and your brand going. 1. “About” Video The about video or overall explainer for your brand, product, or service is crucial. And ...

Published on June 9th, 2022

Here at Waves, we know digital asset management is one of the more difficult things for any of our brands to manage. And when it comes to tools available to aid in this, there are so many options. It can be confusing. But before you use any tools or platforms, a good overall game plan ...

Published on May 1st, 2022

We have not updated FAQs in a while and thought now might be as good as ever to hit some of the most common questions we hear. What Kind of Cameras Do You Use? We love talking cameras and oh wow – there are so many these days that can deliver amazing quality. Our most ...

Published on April 1st, 2022

Today we want to talk about why you should be using closed captions in your videos. And how best to go about doing that. What are closed captions? Closed captions are on-screen text that display any dialogue or audio sounds and other non-speech elements. They differ from subtitles in that they can not only provide ...

Published on March 1st, 2022

At Waves, we understand that the best and most impactful work relationships are the ones built in an ongoing collaboration. And so we have created our Partner Plan. With Waves Partner Plan, high-quality consistent video content is attainable and doable. Here are just 5 reasons we think this new offering is amazing. Video is the leading medium for content We ...

Published on February 1st, 2022

There is something that distinguishes brands and individuals that excel for long periods. In fact, there are multiple things, really. But one that sticks out time after time is that of a culture of learning. Learning is a quality that allows for longevity and adaptation over time. This in turn makes organizations able to withstand ...

Published on January 1st, 2022

In the interest of getting your videos more views, here are a few tips we at Waves Media recommend. Better Titles Optimizing your titles on your videos is crucial. Simplification and branding come into play here. Ideally you describe the content clearly and succinctly. But also utilize keywords in your branding. And don’t forget to ...

Published on December 1st, 2021

*About Waves: we are video pros in Temecula CA and the Boston area. Find out more about us at wavesmedia.com Looking for some good reads about team, leadership, business, etc.? Reading is one of the amazing blessings in life. And it can be truly helpful in business as well as in life in general. Here ...