Published on January 2nd, 2024

Video makes up 82.5% of all global internet traffic. And 91% of brands use video in their marketing. In short, it should be a part of your strategy when it comes to promoting your product and/or brand. So, how to go about creating it? To call for help or go it alone? What are the ...

Published on December 12th, 2023

End-of-the-year. We can hardly believe it either. But here you are, having completed another successful run for your business. That’s incredible! Time to take that success into the new year, and start prepping your business for 2024. Where to begin? We’re so glad you asked. Recognize What Worked This first step is our favorite as ...

Published on December 5th, 2023

As the song says, It’s the most wonderful time of the year! Shopping season is upon us, which is great news for your business. But this also means, extra work, extra tasks, and extra, well, everything. So how do you keep calm and carry on? And how to navigate the holidays for your business successfully? ...

Published on November 28th, 2023

Ethics. They’re important to your customers. In this day of data breaches, and marketing manipulation, it’s easy to forget this, though. Which is why we’re talking about it today. And why practicing good ethics in your video marketing will never go out of style. Setting a Standard When it comes to your business, there should ...

Published on November 21st, 2023

When it comes to your brand’s videos, one of the most important elements of their creation is the script. Whether or not you’re responsible for writing it, it’s still important you know the steps it takes to write an effective script. So, let’s dive in! What’s Your Main Objective? First things first: what is your ...

Published on November 14th, 2023

It’s that time of year again where you wonder where the time went. It’s the holidays! If you’re like us, you’re excited for upcoming time off with loved ones, but still busy promoting your products for the popular shopping season. What’s the best way you can do that? Video, of course. Which is why today ...

Published on October 31st, 2023

So, you want to sell your product or service? Fantastic. But how to get the word out about your awesome new solution? Product videos. In this article, 89% of surveyed customers said that watching a video convinced them to buy a product or service. That’s huge! With numbers like this, it’s no wonder that product ...

Published on October 24th, 2023

Video is your most powerful tool when it comes to your brand’s marketing. After all, 96% of polled marketers said they viewed video as an “important part of their strategy”. It’s highly engaging, retains attention, and lasts longer in memory than text alone. So, how much do you allot to your video budget? How to ...

Published on October 17th, 2023

Your website is your 24/7 employee. It’s working while you work, and continues to work after you’ve left the office. It’s your calling card, your opportunity to connect with your audience and promote your product. And with online shopping being responsible for 20.8% of worldwide retail sales, you don’t want to miss out on this ...

Published on October 10th, 2023

Do you remember hearing this for the first time? Dn, dn…dn, dn. Two musical notes that inspired a whole lot of feeling within each of us. Because music has power. Which is why today we’re talking how to use that power in your video marketing. That’s right, this week it’s all about choosing music for ...