What to Expect in Post-Production at Waves
Published on May 14th, 2024
We’ve made it! Shoot day is complete, and the words “That’s a wrap!” have been declared. But wait a minute, is it a wrap? Or is there more? The answer is of course, yes, there’s one last phase left to finalize your fantastic video. It’s name? Post-production. And here’s how it goes down at Waves ...
What to Expect on Shoot Day at Waves
Published on May 8th, 2024
You’ve made it! After all the pre-production planning, you (and we) have made it to shoot day (the best day ever). Yes, shoot day is exciting but it does carry a lot of weight, capturing the right shots and delivery. So, to help ease the process, we’ve outlined below what a typical shoot day looks ...
What to Expect in Pre-Production at Waves
Published on April 30th, 2024
When it comes to your video, pre-production is vital to its overall success. So let’s discuss both why pre-production matters, and what those steps look like for us (and you) at Waves. What Is Pre-Production? Basically, anything you need to do BEFORE either the shoot day or the design production, to prep for it. In ...
The 3 Steps to Begin Creating with Waves
Published on April 23rd, 2024
So, you want to create video for your brand? Great idea! In fact, good video content is one of the best ways to propel your brand and it’s message forward. Video is hands down the most effective form of content out there today, so beginning to create it is the first step to success. Lucky ...
How to Shoot Strong Customer Testimonials
Published on April 16th, 2024
With the onslaught of UGC (user-generated content), it is clear the power of the customer testimonial is alive and well. In fact, we at Waves call them the 2024 version of “word-of-mouth”, they’re that effective. So, how do you create one? How do you shoot a strong customer testimonial? We’re here to show you. Why ...
How to Identify Your Brand’s Target Audience
Published on April 2nd, 2024
Your brand’s target audience is (and should be) your number one priority. Why is this? Well, plainly put, without your customers, you don’t have a brand. Which is why it is vital you get to know them before and after you’ve crossed paths. How to identify your brand’s target audience then? We’re here to show ...
How to Create an Effective Video Marketing Strategy
Published on March 26th, 2024
If you’re a brand in 2024, it is almost guaranteed you have a video presence online. With up to 93% of brands reportedly acquiring new customers due to videos on social media, it is clear they have power. And it’s not going anywhere. But, as with any part of your business, it is imperative that ...
How to Include Video on Your Website
Published on March 19th, 2024
97% of marketers say video helps increase audience understanding of their product or service. And websites that use video are up to 53x more likely to rank on the first page of Google search results. Our point being? Video and your website are the perfect combo. How to include video on your website, you might ...
Video to Support Your Team
Published on March 12th, 2024
If you’re like most companies today, you have a consistent output of video content. But what about your input? Meaning, internal videos for your company. Are you tapping into that resource effectively? Today we want to discuss why you should be, and why video to support your team will benefit your brand. Benefits of Internal ...
10 Ways to Optimize Your Social Media
Published on March 5th, 2024
Over 5 billion people globally are social media users. And, most likely, if you’re a brand in 2024, you already have a social media presence. How to capitalize, and make the most of it for your brand? We’ve got the top 10 ways to optimize your social media, and see results for your business. What ...