Published on February 27th, 2024

Options. They’re great, and come in many forms in the world of marketing. But when there are so many, it can get a little overwhelming and, well, confusing. What channels will serve your brand? And then, what content will perform well on those channels? We’re here to help answer these questions, by bringing you the ...

Published on February 20th, 2024

Behind the scenes. There’s something “exclusive” yet also really relatable when it comes to this kind of footage. Almost like letting your audience in on a secret (something we all love). But BTS footage benefits go well beyond this for your brand. And the best part? It’s not that hard to obtain. How to capture ...

Published on February 13th, 2024

User-generated content (UGC) has greatly increased in popularity over the last few years. For one, viewers are 10x more trusting of your brand when you post UGC. And why? Because it promotes relatability, and is today’s version of “word-of-mouth”, one of the most compelling sales pitches. So, how do you generate UGC? We’ve got the ...

Published on February 6th, 2024

There are 5.9 million Google searches per minute as of 2024. If you’re a business owner, you want to be at the top of those search results for your product or service. So, what gets you there? The answer is found in these 3 little letters: SEO. And how much you can boost it to ...

Published on January 30th, 2024

You hear them everywhere. On trains, in airports…in your own earbuds. And now you need one for your video project. Yep, we’re talking about voiceover actors. And with 41% of creative producers anticipating increasing their VO budget in 2024, it’s time to make the casting process seamless. So, where to start? And how to find ...

Published on January 23rd, 2024

Do you ever feel like you’ve run out of ideas for your brand’s video? Trust us, we’ve been there. Creating consistent video content means you have to be inspired, well, consistently. And that just doesn’t always happen. So we’re here to help provide fresh inspiration with some great ideas for your brand’s video. The Explainer ...

Published on January 16th, 2024

With shortening attention spans, and “same-day delivery” mindsets, it’s easy to believe there’s no longer a place for long-form video in your marketing. But think again. In fact, over the span of 5 years, the amount of long-form videos being created has increased by 446%, whereas short videos only increased by 100.3%. Obviously, long-form video ...

Published on January 9th, 2024

If you’re a social media user of any kind, you’ll know the popularity of short-form video. It’s everywhere. And it’s only growing in demand. In fact, 73% of online consumers prefer to watch short-form video when learning about a product or service. So, how to jump on this upward trend, and create great short-form video? ...

Published on January 2nd, 2024

Video makes up 82.5% of all global internet traffic. And 91% of brands use video in their marketing. In short, it should be a part of your strategy when it comes to promoting your product and/or brand. So, how to go about creating it? To call for help or go it alone? What are the ...

Published on December 12th, 2023

End-of-the-year. We can hardly believe it either. But here you are, having completed another successful run for your business. That’s incredible! Time to take that success into the new year, and start prepping your business for 2024. Where to begin? We’re so glad you asked. Recognize What Worked This first step is our favorite as ...