As noted above, UGC is one of the most relatable forms of content. Why? Because it is made by the customer for the customer. It’s an opportunity for your audience to see your product being used in action, and hear why it’s successful from the buyer. In fact, up to 85% of online consumers claim UGC is more influential in their buying process than brand marketing alone.
Adding to this, in a sense, you’re “collaborating” with your customers and truly involving them in your brand. People want to be seen in what you do so, by contributing to it themselves, feel this exponentially. A truly great foundation for building long-term relationships with your clients.
And, finally, generating UGC is a smart way to also generate more content for your brand to post and publish, at virtually no cost to you. There is a bit of effort in gaining and managing it, yes, but compared to the cost and time of full video production, it is very little.
Ok, you’re sold! Where to begin when it comes to obtaining UGC?
There are several ways, in fact, thanks to the nature of social media these days. To help you out, we’ve created just some of the approaches you can take to generate great UGC.
Another important factor to bear in mind when gathering UGC content is what type of content you’re receiving, and where to use it. To help, we’ve listed a few below to get you started:
Need some inspo to get started? Click here for some great UGC examples.
While UGC does save you time and money, there is still some effort involved when it comes to both obtaining it as well as managing it.
With any and all requests for UGC, always make sure to provide full disclosure about rules and usage of it, so as to avoid any legal issues. Permission is paramount, of course, so clear communication with any and all contributors is vital.
Along with gaining permission from UGC creators, be sure to tag them as the original source when you publish. Almost everyone appreciates extra exposure for their profiles, and you will have maintained brand integrity while establishing trust with your audience.
Lastly, be sure to continue monitoring any and all UGC. Your brand should have a distinct persona and identity, so maintain this as much as possible amidst all the varying customer’s styles, delivery, etc. At the end of the day, it’s still about quality over quantity.
And that’s about it! If you keep clear in your communication and expectations, engage and monitor along the way, you’ll not only be producing great content but also be building lasting relationships with your customers.