Published on April 23rd, 2024

So, you want to create video for your brand? Great idea! In fact, good video content is one of the best ways to propel your brand and it’s message forward. Video is hands down the most effective form of content out there today, so beginning to create it is the first step to success. Lucky ...

Published on April 16th, 2024

With the onslaught of UGC (user-generated content), it is clear the power of the customer testimonial is alive and well. In fact, we at Waves call them the 2024 version of “word-of-mouth”, they’re that effective. So, how do you create one? How do you shoot a strong customer testimonial? We’re here to show you. Why ...

Published on April 2nd, 2024

Your brand’s target audience is (and should be) your number one priority. Why is this? Well, plainly put, without your customers, you don’t have a brand. Which is why it is vital you get to know them before and after you’ve crossed paths. How to identify your brand’s target audience then? We’re here to show ...

Published on March 26th, 2024

If you’re a brand in 2024, it is almost guaranteed you have a video presence online. With up to 93% of brands reportedly acquiring new customers due to videos on social media, it is clear they have power. And it’s not going anywhere. But, as with any part of your business, it is imperative that ...

Published on March 19th, 2024

97% of marketers say video helps increase audience understanding of their product or service. And websites that use video are up to 53x more likely to rank on the first page of Google search results. Our point being? Video and your website are the perfect combo. How to include video on your website, you might ...

Published on March 12th, 2024

If you’re like most companies today, you have a consistent output of video content. But what about your input? Meaning, internal videos for your company. Are you tapping into that resource effectively? Today we want to discuss why you should be, and why video to support your team will benefit your brand. Benefits of Internal ...

Published on March 5th, 2024

Over 5 billion people globally are social media users. And, most likely, if you’re a brand in 2024, you already have a social media presence. How to capitalize, and make the most of it for your brand? We’ve got the top 10 ways to optimize your social media, and see results for your business. What ...

Published on February 27th, 2024

Options. They’re great, and come in many forms in the world of marketing. But when there are so many, it can get a little overwhelming and, well, confusing. What channels will serve your brand? And then, what content will perform well on those channels? We’re here to help answer these questions, by bringing you the ...

Published on February 20th, 2024

Behind the scenes. There’s something “exclusive” yet also really relatable when it comes to this kind of footage. Almost like letting your audience in on a secret (something we all love). But BTS footage benefits go well beyond this for your brand. And the best part? It’s not that hard to obtain. How to capture ...

Published on February 13th, 2024

User-generated content (UGC) has greatly increased in popularity over the last few years. For one, viewers are 10x more trusting of your brand when you post UGC. And why? Because it promotes relatability, and is today’s version of “word-of-mouth”, one of the most compelling sales pitches. So, how do you generate UGC? We’ve got the ...