As of this year, there are an estimated 800 million videos on YouTube alone. And even this is not totally accurate as new ones get added every second. Our point? Video is everywhere, and is not going anywhere any time soon. So, how to rise above the throng of video creators and stand out with your video? We’re here to help.
Bring Unique Value to the Table
With all the video out there, there is inevitably, well, a lot of competition that goes with it. Which makes us all tempted to mass produce video content, in order to “keep up” with the rest of the crowd. But think again. Rather than worrying so much about your competition, make sure what you’re saying sets you apart from them. Are you bringing something new to the table for your customers? In other words, speak up because you have something of value to say, not just to create more content.
Especially in this age of AI, where you can literally type a few words into ChatGPT, and have a fully written essay created for you in seconds. A true wonder, for sure, but definitely discourages originality. So, stay original. Keep your message unique or, at the very least, expressed in a different way from your competitors.
Know Your Audience
Have you ever been in a conversation where you’re talking to someone but you know they’re not listening to you? Yep, it’s frustrating, right? Regardless, though, it’s clear they’re not interested in what you have to say. And while irritating, that’s ok. You just have to find the person who is.
The same applies to your video. You need to identify your target audience so you know who to speak to in the first place. After all, if you don’t know who you’re speaking to, how will you know what to say? Once you implement this, your message will get to the right audience and bring you the best results.
Tell Great Stories
We’ve said it before, and we’ll say it again: always tell a story through your video. Stories are what get (and keep) people’s attention. They generate curiosity and intrigue, while also teaching a lesson. All with endless opportunity to be creative and have fun telling them.
And this should be the case for every video. Think your employee training video has to be boring? Think again! And the same goes for your product tutorials. In fact, the more fun or innovative you can make your videos, the more engaging they will be overall.
To help get you started, we’ve shared some truly inspirational video ideas for you below.
“Stand Out” Video Examples
This first one is a great example of staying “current” while reiterating their long-established status. In fact, we don’t even need to say what this company produces for you to immediately know just by hearing their name: Heinz.
Next one up tells a beautiful (and fun!) story, while still promoting itself. Netflix not only includes their customers in creating this, but makes a point to state without them, there’d be no Netflix at all.
This last one landed a coveted ad spot during the Super Bowl, and shows what trying something completely different looks like. It also is a solid example of how taking risks can sometimes yield great results. Here’s the simple yet ingenious bouncing QR code ad for Coinbase.
So, there’s your start! If you keep intentional with your message, creative in your telling of it, and consistent with your customers, you are sure to be well-heard above the crowd.
And hey, if you want help creating powerful stories through video, feel free to schedule a call with us here. We’d love to chat. 🙂