Metrics to Measure Video Success
Published on November 2nd, 2023
You have metrics for so much of your brand. KPI’s (Key Performance Indicators) for goals and sub-goals. And for many things you do, there is a clear and distinct way to find out the ROI (return on investment). But then there’s your video content… π§ 83% of businesses use video analytics to track their success. ...
5 Questions to Ask When Hiring a Video Production Company
Published on September 10th, 2024
These days, it’s common knowledge that video is the leading king of content. Every successful brand out there uses it to some degree, so how do you stand out amidst the crowd? By creating something special with your video. Where to start? Find the right video team. To help do that, here are 5 questions ...
Why Working with Multiple Video Vendors Doesn’t Work
Published on September 3rd, 2024
If you’re like most brands these days, you’ll already be incorporating video into your marketing strategy. In fact, up to 91% of businesses use video in order to drive growth, so it’s important to have a strategy in place when it comes to creating it. Which is why today we’re discussing how vital it is ...
The Importance of Stories in Video
Published on August 27th, 2024
Stories. They are as old as time. And they remain one of the most effective elements for your video. Why? Because they grab audience attention and, if told well, retain it both during and long after they end. Which is why today we’re focusing on the importance of stories in your video, and the step-by-step ...
How to Create a Fun “Day in the Life” Video
Published on August 20th, 2024
The alarm rings. You groggily turn over to flip it off, and maybe grab “just 5 more minutes”. It’s the standard wake up experience most of us enjoy, the “start” to our day. But what about after the alarm? Ever wondered what that was like for others? Well, come to find out, so do your ...
YouTube Trends for 2024
Published on August 13th, 2024
With over a third of the global population accessing it every month, YouTube stands as one of the top social platforms online. Adding to this, it is easily the most popular video platform by a landslide. Very much like Google, it has become its own verb, with the phrase “YouTube it” becoming a daily solution. ...
How to Create Strong Tutorial Videos
Published on August 6th, 2024
If you’re reading this article, you’re likely someone who enjoys learning. And you’re not alone. With an approximate 5.44 billion internet users as of 2024, there are many others just like you learning online. And guess what? Around 83% of those users prefer to learn through video than just through text or audio alone. Which ...
How to Create a Successful Video Ad
Published on July 30th, 2024
We’ve all seen them. One minute you’re scrolling past your friend’s social media post and boom, a video ad pops up. Actually, video ads are so common these days, you might not even be aware you’re watching them at first. But the point is, you are watching them, and so is everyone else. So, how ...
AI: Pros and Cons for Video
Published on July 23rd, 2024
When you hear the word “AI”, what comes to mind? Thoughts of robots, and extraterrestrials conjuring up new algorithms? Not entirely off, to be sure. But, more accurately, AI has fast become an innovative tool for business, as well as video and other creative work. Which is why we’re covering it today, and discussing the ...
Tips for Successful Video Call Recordings
Published on July 16th, 2024
Ever since the pandemic, video calls have become the “norm” for most companies and their employees. They cut down on commuting, save time and money, and allow us to all stay in our pajamas (at least, from the waist down π ). But how do you present professionally, especially when your video call is being ...
How to Shoot Great Video on Your Phone
Published on July 9th, 2024
While we at Waves are all about high quality video production, with the release of better and better cameras on our smartphones, creating excellent video is just a click away. Here’s how to stay on budget, and shoot great video on your phone. Is Video Shot on Your Phone Good Enough for Your Brand? Let’s ...