Metrics to Measure Video Success
Published on November 2nd, 2023
You have metrics for so much of your brand. KPI’s (Key Performance Indicators) for goals and sub-goals. And for many things you do, there is a clear and distinct way to find out the ROI (return on investment). But then there’s your video content… 🧐 83% of businesses use video analytics to track their success. ...
AI: Pros and Cons for Video
Published on July 23rd, 2024
When you hear the word “AI”, what comes to mind? Thoughts of robots, and extraterrestrials conjuring up new algorithms? Not entirely off, to be sure. But, more accurately, AI has fast become an innovative tool for business, as well as video and other creative work. Which is why we’re covering it today, and discussing the ...
Tips for Successful Video Call Recordings
Published on July 16th, 2024
Ever since the pandemic, video calls have become the “norm” for most companies and their employees. They cut down on commuting, save time and money, and allow us to all stay in our pajamas (at least, from the waist down 😉 ). But how do you present professionally, especially when your video call is being ...
How to Shoot Great Video on Your Phone
Published on July 9th, 2024
While we at Waves are all about high quality video production, with the release of better and better cameras on our smartphones, creating excellent video is just a click away. Here’s how to stay on budget, and shoot great video on your phone. Is Video Shot on Your Phone Good Enough for Your Brand? Let’s ...
How to Use Video on YouTube
Published on July 2nd, 2024
With more than a 1/4 of the global population active monthly users, YouTube has secured for itself the second most popular social media site (right next to Facebook). That being said, it easily stands in the #1 slot for most popular when it comes to video. And with video remaining the best way to grow ...
How to Use Video on TikTok
Published on June 25th, 2024
When it comes to where Americans spend most of their social media time, TikTok is the winner against all other platforms. The original “king” of short-form video, TikTok has proven the power of video in engaging customers and promoting brands. So, how to jump in on this ever-growing app, and use it effectively? We’re here ...
How to Use Video on Facebook
Published on June 18th, 2024
With over 3 billion monthly users (which accounts for about 37% of the global population), Facebook remains the leader when it comes to social media platforms. So it’s safe to say you’ll want a brand presence on there, if you haven’t one already. Adding to this, it is the second most popular platform for video ...
How to Use Video on Instagram
Published on June 11th, 2024
If you run or work for a brand, you automatically have a social media presence (or, at least, should in our humble opinion). And why? Social media is fast becoming the next search engine for your customer. It’s how you’re found. And how your audience connects to you. Which is why we decided to cover ...
10 Ways to Repurpose Your Video Content
Published on June 4th, 2024
If you’re a brand who uses video for your company (as we highly recommend), you’ll want to find ways to save money. (To be sure, if you’re a human, you’ll want to find ways to save money.) How to go about doing that when it comes to your video? Here are 10 ways to repurpose ...
How to Stand Out with Your Video
Published on May 28th, 2024
As of this year, there are an estimated 800 million videos on YouTube alone. And even this is not totally accurate as new ones get added every second. Our point? Video is everywhere, and is not going anywhere any time soon. So, how to rise above the throng of video creators and stand out with ...
How to Define Your Video Goals
Published on May 21st, 2024
Ready to begin creating great video content but not sure what your video goals even are? No problem. We at Waves Media are here to help get you started. What Are Your Brand’s Needs? In this day and age, it’s almost impossible to avoid video content. It’s everywhere! Commercials, social media video, website video, product ...