Published on September 21st, 2022

You have metrics for so much of your brand. KPI’s (Key Performance Indicators) for goals and sub-goals. And for many things you do, there is a clear and distinct way to find out the ROI (return on investment). But then there’s your video content… 🧐 Video doesn’t have just 1 metric to watch either. So ...

Published on October 3rd, 2023

As of 2023, YouTube has 2.70 billion active users. It is the largest video-sharing platform in the world, and the second largest in overall social media. Suffice to say, if your brand has video content (as it should), you’ll want to make sure it has a YouTube presence as well. Which is why today we’re ...

Published on September 26th, 2023

Do you have new employees joining your team? Are you not quite sure how to acclimate and train them? Well, look no further, we’ve got the perfect solution for you: onboarding with video. Yep, up to 69% of people polled said they thought video should be included more when it came to training. Today, we’re ...

Published on September 19th, 2023

“And that’s a wrap!” It’s always so exciting hearing these words, after finishing a video shoot. But truth is, it’s hardly a “wrap” yet–you still have to post it. Posting your video content is just as important as its initial creation. So, where to post your video? Here are our top spots. 1. Your Own ...

Published on September 12th, 2023

So, you’ve created great video content for your brand? Way to go! But what happens after you post it? So much effort for just ONE POST? What??? Thankfully, though, it doesn’t end there (or, at least, doesn’t have to). There are numerous ways to repurpose your video content, and today we’re going to list several ...

Published on August 29th, 2023

Got questions? We’ve got answers! Here are our most current and up-to-date FAQs for Waves Media. 1. How long have you been in the industry? We’ve been in the video production business for 15+ years, and been filming consistently ever since! 2. What kind of gear do you use? This is where we get nerdy. ...

Published on August 22nd, 2023

“For sale: baby shoes, never worn.” -Ernest Hemingway If you’re like us, you’ll have read this 6-word story before. It’s short, to the point, and draws out empathy immediately. Its effect is quite magical, considering its length. Which is why we use it today, to prove just how powerful storytelling is–and how that same power ...

Published on August 15th, 2023

With the rise of online shopping and the ever-popular AI, it’s tough to keep track of what’s trending. Which is why today we’re talking all about the current consumer trends of 2023 for you and your brand. Online Shopping It’s not going anywhere, folks. In fact, according to Global Consumer Insights, up to 63% of ...

Published on June 27th, 2023

Ok, so you’ve got your business up and running, and a great product that’s going to solve people’s problems. How to sell it? Easy! Make an explainer video. But wait, what is an explainer video and how do you make one? We’re glad you asked, because we’re about to tell you. What It Is Explainer ...

Published on June 20th, 2023

If you’re in sales or marketing, you’ll know that persuasion is your main job. You want to get that sale, you want to hit those goals, and you’re not wrong in feeling this way. But true persuasion at its best lasts beyond the sale–it’s a changing of opinion. Today we’re talking how to persuade effectively ...

Published on June 6th, 2023

With 9 out of 10 viewers wanting to see more videos from brands they follow, video has proven to be the most effective tool in your marketing campaign. That being said, now that you’ve created them, what’s the best way to distribute and promote your video? Are TV commercials a thing of the past? Or ...