Published on February 6th, 2024

There are 5.9 million Google searches per minute as of 2024. If you’re a business owner, you want to be at the top of those search results for your product or service. So, what gets you there? The answer is found in these 3 little letters: SEO. And how much you can boost it to ...

Published on January 30th, 2024

You hear them everywhere. On trains, in airports…in your own earbuds. And now you need one for your video project. Yep, we’re talking about voiceover actors. And with 41% of creative producers anticipating increasing their VO budget in 2024, it’s time to make the casting process seamless. So, where to start? And how to find ...

Published on January 23rd, 2024

Do you ever feel like you’ve run out of ideas for your brand’s video? Trust us, we’ve been there. Creating consistent video content means you have to be inspired, well, consistently. And that just doesn’t always happen. So we’re here to help provide fresh inspiration with some great ideas for your brand’s video. The Explainer ...

Published on January 16th, 2024

With shortening attention spans, and “same-day delivery” mindsets, it’s easy to believe there’s no longer a place for long-form video in your marketing. But think again. In fact, over the span of 5 years, the amount of long-form videos being created has increased by 446%, whereas short videos only increased by 100.3%. Obviously, long-form video ...

Published on January 9th, 2024

If you’re a social media user of any kind, you’ll know the popularity of short-form video. It’s everywhere. And it’s only growing in demand. In fact, 73% of online consumers prefer to watch short-form video when learning about a product or service. So, how to jump on this upward trend, and create great short-form video? ...

Published on January 2nd, 2024

Video makes up 82.5% of all global internet traffic. And 91% of brands use video in their marketing. In short, it should be a part of your strategy when it comes to promoting your product and/or brand. So, how to go about creating it? To call for help or go it alone? What are the ...

Published on December 12th, 2023

End-of-the-year. We can hardly believe it either. But here you are, having completed another successful run for your business. That’s incredible! Time to take that success into the new year, and start prepping your business for 2024. Where to begin? We’re so glad you asked. Recognize What Worked This first step is our favorite as ...

Published on December 5th, 2023

As the song says, It’s the most wonderful time of the year! Shopping season is upon us, which is great news for your business. But this also means, extra work, extra tasks, and extra, well, everything. So how do you keep calm and carry on? And how to navigate the holidays for your business successfully? ...

Published on November 28th, 2023

Ethics. They’re important to your customers. In this day of data breaches, and marketing manipulation, it’s easy to forget this, though. Which is why we’re talking about it today. And why practicing good ethics in your video marketing will never go out of style. Setting a Standard When it comes to your business, there should ...

Published on November 21st, 2023

When it comes to your brand’s videos, one of the most important elements of their creation is the script. Whether or not you’re responsible for writing it, it’s still important you know the steps it takes to write an effective script. So, let’s dive in! What’s Your Main Objective? First things first: what is your ...