Published on November 2nd, 2023

You have metrics for so much of your brand. KPI’s (Key Performance Indicators) for goals and sub-goals. And for many things you do, there is a clear and distinct way to find out the ROI (return on investment). But then there’s your video content… 🧐 83% of businesses use video analytics to track their success. ...

Published on November 28th, 2023

Ethics. They’re important to your customers. In this day of data breaches, and marketing manipulation, it’s easy to forget this, though. Which is why we’re talking about it today. And why practicing good ethics in your video marketing will never go out of style. Setting a Standard When it comes to your business, there should ...

Published on November 21st, 2023

When it comes to your brand’s videos, one of the most important elements of their creation is the script. Whether or not you’re responsible for writing it, it’s still important you know the steps it takes to write an effective script. So, let’s dive in! What’s Your Main Objective? First things first: what is your ...

Published on November 14th, 2023

It’s that time of year again where you wonder where the time went. It’s the holidays! If you’re like us, you’re excited for upcoming time off with loved ones, but still busy promoting your products for the popular shopping season. What’s the best way you can do that? Video, of course. Which is why today ...

Published on October 31st, 2023

So, you want to sell your product or service? Fantastic. But how to get the word out about your awesome new solution? Product videos. In this article, 89% of surveyed customers said that watching a video convinced them to buy a product or service. That’s huge! With numbers like this, it’s no wonder that product ...

Published on October 24th, 2023

Video is your most powerful tool when it comes to your brand’s marketing. After all, 96% of polled marketers said they viewed video as an “important part of their strategy”. It’s highly engaging, retains attention, and lasts longer in memory than text alone. So, how much do you allot to your video budget? How to ...

Published on October 17th, 2023

Your website is your 24/7 employee. It’s working while you work, and continues to work after you’ve left the office. It’s your calling card, your opportunity to connect with your audience and promote your product. And with online shopping being responsible for 20.8% of worldwide retail sales, you don’t want to miss out on this ...

Published on October 10th, 2023

Do you remember hearing this for the first time? Dn, dn…dn, dn. Two musical notes that inspired a whole lot of feeling within each of us. Because music has power. Which is why today we’re talking how to use that power in your video marketing. That’s right, this week it’s all about choosing music for ...

Published on October 3rd, 2023

As of 2023, YouTube has 2.70 billion active users. It is the largest video-sharing platform in the world, and the second largest in overall social media. Suffice to say, if your brand has video content (as it should), you’ll want to make sure it has a YouTube presence as well. Which is why today we’re ...

Published on September 26th, 2023

Do you have new employees joining your team? Are you not quite sure how to acclimate and train them? Well, look no further, we’ve got the perfect solution for you: onboarding with video. Yep, up to 69% of people polled said they thought video should be included more when it came to training. Today, we’re ...

Published on September 19th, 2023

“And that’s a wrap!” It’s always so exciting hearing these words, after finishing a video shoot. But truth is, it’s hardly a “wrap” yet–you still have to post it. Posting your video content is just as important as its initial creation. So, where to post your video? Here are our top spots. 1. Your Own ...