Published on November 2nd, 2023

You have metrics for so much of your brand. KPI’s (Key Performance Indicators) for goals and sub-goals. And for many things you do, there is a clear and distinct way to find out the ROI (return on investment). But then there’s your video content… 🧐 83% of businesses use video analytics to track their success. ...

Published on October 1st, 2024

Most of the global population now own smartphones. To be precise, 7.2 out of the 8 billion in the world. That’s a lot of smartphones, and a lot of people attached to them. Which is why it’s so vital your brand uses video to connect with them. And why today we’re talking specifically about mobile ...

Published on September 24th, 2024

Video is for everyone. It grabs attention, educates quickly, and entertains all ages. But the way in which each age group watches it differs. Which is why today we at Waves are taking a look at the past 4 generations, and how each of them consumes video content. The Art of Communication As with all ...

Published on September 17th, 2024

Everybody likes to laugh. It relieves stress, and can put life in a healthier perspective immediately. Not to mention, it’s just fun! Which is why including it in your videos makes sense. And also why we’re covering it today: how humor in your video is the best medicine. Why Funny? If the pure enjoyment of ...

Published on September 10th, 2024

These days, it’s common knowledge that video is the leading king of content. Every successful brand out there uses it to some degree, so how do you stand out amidst the crowd? By creating something special with your video. Where to start? Find the right video team. To help do that, here are 5 questions ...

Published on September 3rd, 2024

If you’re like most brands these days, you’ll already be incorporating video into your marketing strategy. In fact, up to 91% of businesses use video in order to drive growth, so it’s important to have a strategy in place when it comes to creating it. Which is why today we’re discussing how vital it is ...

Published on August 27th, 2024

Stories. They are as old as time. And they remain one of the most effective elements for your video. Why? Because they grab audience attention and, if told well, retain it both during and long after they end. Which is why today we’re focusing on the importance of stories in your video, and the step-by-step ...

Published on August 20th, 2024

The alarm rings. You groggily turn over to flip it off, and maybe grab “just 5 more minutes”. It’s the standard wake up experience most of us enjoy, the “start” to our day. But what about after the alarm? Ever wondered what that was like for others? Well, come to find out, so do your ...

Published on August 13th, 2024

With over a third of the global population accessing it every month, YouTube stands as one of the top social platforms online. Adding to this, it is easily the most popular video platform by a landslide. Very much like Google, it has become its own verb, with the phrase “YouTube it” becoming a daily solution. ...

Published on August 6th, 2024

If you’re reading this article, you’re likely someone who enjoys learning. And you’re not alone. With an approximate 5.44 billion internet users as of 2024, there are many others just like you learning online. And guess what? Around 83% of those users prefer to learn through video than just through text or audio alone. Which ...

Published on July 30th, 2024

We’ve all seen them. One minute you’re scrolling past your friend’s social media post and boom, a video ad pops up. Actually, video ads are so common these days, you might not even be aware you’re watching them at first. But the point is, you are watching them, and so is everyone else. So, how ...