Published on September 21st, 2022

You have metrics for so much of your brand. KPI’s (Key Performance Indicators) for goals and sub-goals. And for many things you do, there is clear and distinct way to find out the ROI (return on investment). But then there’s your video content… 🧐 Video doesn’t have just 1 metric to watch either. So what ...

Published on March 21st, 2023

I was speaking the other day to a fellow creator (graphic designer extraordinaire for Reverielane), and we got on the topic of motivation. She was sharing how what drives her in her business has shifted, how she is now coming from a place of doing what she thinks best, disregarding whatever the societal “norms” for ...

Published on March 14th, 2023

“There is nothing in the world so irresistibly contagious as laughter and good humor.” –Charles Dickens When was the last time you laughed? We’re talking a good, ole belly laugh here. Remember how it made you feel? Light? Happy and carefree? Maybe you shared this laugh with someone? Could be a friend or even a ...

Published on March 7th, 2023

What do you envision when you think of AI? If you’re anything like us, you picture aliens, Steven Spielberg films, and the “other worldly”. But the fact is, AI is very much real and is very much making its way into our daily lives, especially where your brand is concerned. Should you be afraid? Threatened? ...

Published on February 28th, 2023

Got a product to sell or promote? Wondering where to begin? And feeling overwhelmed at all the options? We don’t blame you. When it comes to the best way to sell your product, it’s hard to know what’s right for you and your brand. So we’re here today to discuss the current trends and most ...

Published on February 20th, 2023

With video content accounting for 82.5 percent of all online traffic this year, there’s no question as to its effectiveness. Over 85% of marketers use video in their content strategies, and 92% of them claim it is a very important part of their marketing campaigns. In a nutshell, video is powerful. And it’s not going ...

Published on January 30th, 2023

We’ve all been there. A noisy office, a crowded subway, and oops…we forgot to bring our earbuds. Suddenly a long day or lengthy commute is made all the more difficult by not being able to watch our favorite show. But wait, all is not lost, thanks to the power of closed captions. And, come to ...

Published on January 9th, 2023

There are many reasons you should want a video partner versus a production team that’s there and gone in a day. You’re probably wondering, Why? And what exactly is a video partner? Glad you asked, because we’re here to explain. I remember talking to a potential new client a few years ago, and they mentioned ...

Published on January 2nd, 2023

It’s that time of year again! Goal setting and resolutions are in full swing, and you’re ready to make big progress for your brand. Fantastic! But after a long break, sometimes it’s hard to get those creative wheels spinning again. And, once you have, to keep them rolling. But worry not, we’re here to help ...

Published on December 1st, 2022

You did it! Your video has been filmed, edited, and is now ready for posting. But where to post? And which platforms will serve your brand’s messaging the best? Today, we’re giving you our top 25 places to post your video content…because, yep, we’ve been there. 1. Your Own Website! 2. YouTube 3. Vimeo 4. ...

Published on November 28th, 2022

Nervous about your upcoming screen debut? Worried about looking good on camera? We got you covered. With just these few tips, we’ll have you walking on set like a seasoned professional. Practice Your Lines While some scripts are very specific, it’s not necessarily something you should memorize word-for-word (as a pro actor of 10+ years ...