Published on September 21st, 2022

You have metrics for so much of your brand. KPI’s (Key Performance Indicators) for goals and sub-goals. And for many things you do, there is clear and distinct way to find out the ROI (return on investment). But then there’s your video content… 🧐 Video doesn’t have just 1 metric to watch either. So what ...

Published on December 1st, 2022

You did it! Your video has been filmed, edited, and is now ready for posting. But where to post? And which platforms will serve your brand’s messaging the best? Today, we’re giving you our top 25 places to post your video content…because, yep, we’ve been there. 1. Your Own Website! 2. YouTube 3. Vimeo 4. ...

Published on November 28th, 2022

Nervous about your upcoming screen debut? Worried about looking good on camera? We got you covered. With just these few tips, we’ll have you walking on set like a seasoned professional. Practice Your Lines While some scripts are very specific, it’s not necessarily something you should memorize word-for-word (as a pro actor of 10+ years ...

Published on November 7th, 2022

It’s that time. After an extensive search to find the top talent for your company, now it’s your turn to train them. Where to begin? You want to not only teach them how to efficiently do their new job, but also provide them with a solid sense of your brand’s values. The easiest way to ...

Published on October 28th, 2022

You booked it! Hurray! Now what? Oh, that’s right. You have to deliver. Nervous much? Understandable. Whether it’s your first time on-screen or you’re an old pro, being in front of the camera can be nerve-wracking. But here’s the good news: we’ve made a list of our Top 5 most helpful actor tips for video ...

Published on August 1st, 2022

For creatives like us, there is an innate drive to be unique in what we do. And you can almost guarantee you will be. Particularly because you bring your distinct spin on everything you do and make. However, experienced artists know that our work is mostly stolen. And so it should be. It’s Ok I ...

Published on November 25th, 2022

So you wanna use video to start your brand? Great idea! But where to begin? And which videos do you make first? Here are some of our best video ideas to get you and your brand going. 1. “About” Video The about video or overall explainer for your brand, product, or service is crucial. And ...

Published on June 9th, 2022

Here at Waves, we know digital asset management is one of the more difficult things for any of our brands to manage. And when it comes to tools available to aid in this, there are so many options. It can be confusing. But before you use any tools or platforms, a good overall game plan ...

Published on May 1st, 2022

We have not updated FAQs in a while and thought now might be as good as ever to hit some of the most common questions we hear. What Kind of Cameras Do You Use? We love talking cameras and oh wow – there are so many these days that can deliver amazing quality. Our most ...

Published on April 1st, 2022

Today we want to talk about why you should be using closed captions in your videos. And how best to go about doing that. What are closed captions? Closed captions are on-screen text that display any dialogue or audio sounds and other non-speech elements. They differ from subtitles in that they can not only provide ...