The popularity of video is undeniable. Most brands use it in some capacity, with up to 88% of them claiming it is an important part of their marketing strategy. But it is also claimed to be expensive to make. Which is why we at Waves want to highlight the opposite of this, and show you 8 ways video saves you money.
1. Video is Recyclable
When you create video content, you’re not only creating that one project, you’re creating multiple. There are so many ways to repurpose your video, from making shorter clips, transforming it into a blog or podcast, or turning it into an ad. With all this in mind, remember that the initial investment you make in using video saves you money time and time again.
2. It Doesn’t Have to Break the Bank
While video can be pricey, it doesn’t have to be. With the constant improvement in our cell phones recording abilities, you have the power to be your own videographer in your hands. Just add some creativity, good lighting and sound, and voilà! Your first video has been made.
In addition to this, the popularity (and power) of UGC (user-generated content) isn’t going anywhere. By using UGC in your brand campaigns, social media presence, or elsewhere, you cut down on production costs, all while engaging with your audience!
3. It Pays Back in Dividends
The effectiveness of video is quite literally, massive. To start with, it’s been shown to boost conversion rates by up to 80%. Along with this, Forbes states that it generates 1200% more shares than text and images combined. And if this wasn’t enough, Hubspot claims up to 80% of viewers still remember a video ad even after 30 days of watching it. In short, it’s going to boost sales, all while giving great brand exposure.
4. It Reduces Customer Support Needs
Admit it, no one likes to wait on the line for customer support. And you as a brand don’t want to keep your customer waiting either. The solution? Use video. Post tutorials and/or how-to videos where your clients can click to resolve their issues. By doing so, you save both you and them time, all while providing solutions. Plus, research shows that up to 65% of the population are visual learners so teaching them through video will be more helpful in the long run.
5. It Reduces Training Costs
Hand in hand with this, using video to help train your employees will save you loads of time. Onboarding with video not only provides a consistent, clear education for your team, but also frees up time for others on your staff to devote to equally important work elsewhere.
In addition to this, using video for meetings and/or work functions alleviates the need (and cost) of in-person events, cutting back on travel time for both you and your team. It gives the gift of convenience, keeping your budget (and people) happy.
6. Boosts Your SEO Ranking
With Google owning YouTube (the top video sharing platform), it makes sense that it also favors video in its search results. In fact, according to this research, including video in your content makes you 53 times more likely to appear on first page search results than others who don’t. The reason being, video is more clickable, and generates more visits, boosting audience engagement.
7. It Gives You Time
“Time is money.” You’ve probably heard this phrase, as it has rightfully stood the test of time itself. Whether in business or in life, the value of time is far more precious than that of money. Why? Because time cannot be bought back or earned. It is given, but ticks away regardless of our incomes. From website videos to social content and beyond, video works for you 24/7 (even when you’re not working). And when you are, it can accomplish tasks such as training, allowing you extra time to devote to other areas that need attention. This can reduce stress, and free up more time for you and your team to spend elsewhere, with friends and family or just taking some relaxation. Just press play, and let the video do the work.
8. It is a Worthwhile Investment
Don’t get us wrong, we know video does require cost. As it should, to be honest, as great video is a precious commodity. In fact, we think it is one of the most worthwhile investments you can make as a brand, for your brand. It has a proven track record of effectiveness for those who have used it, and only continues to grow in popularity and performance results.
In summary, we firmly believe, if you make consistent, high quality video, you’ll definitely see the rewards in both your budget and business.