Why is video better than text when it comes to audience engagement? By no means is video marketing “easy” in comparison to text marketing, or vice versa. We could say that both video and text have their equally unique complexities about them. These days, people want more than just data. And people want their more-than-data quickly.
Waves Media wrote an article about storytelling via video marketing a while back and, guess what, quality storytelling is still hard. But it is not impossible. As a business owner or company, it might be easy to become discouraged when thinking of how to communicate your message effectively and truthfully. Toss in the desire to be relevant and to excite your audience and you are left with a lot of hesitation. That is why it is essential to have something unique and interesting to say about your business or company, and this is where video engagement triumphs over text.
We would say a video is better than text when it comes to getting your business or company to show and tell your target audience what you have to offer. As we consider a few more reasons video is better than text when it comes to marketing, keep in mind what your company is currently doing to be successful.
To summarize: Videos are an all-in-one choice. A primary advantage is that video has the ability to encompass all the other types of content. A video can include text, music, photographs, links, and even podcasts! No other medium has this ability and flexibility! This gives video the apt title: King of Content.