Explaining what your company does or how your new product will help consumers can be a longwinded process. What you do isn’t always simple, but you still need to find a way to tell a larger story in a small package. Below are a few tips on how short videos can convey your business’ assets in a straightforward way.
The first problem that many people encounter when planning out a video is a lack of focus. Videos need to a have a core message that keeps content clear and if you know this before coming to us the process will go much more smoothly. All too often users lose interest in a message because it tries to cover everything that a brand can do. Sometimes a series of shorter videos make a better strategy. This is especially true for social media.
After you distill the essence of your message into one core idea don’t squander the focus that you’ve found! Start with your most compelling content and go from there. Beginning with what’s important will also help you keep videos short and concise!
A Video is Worth a Million. I know it’s a cliche, but it really is true for video marketing, even when focusing on short videos. One video that shows people how your product works is worth ten press releases that tell people how your product works. That, however, doesn’t mean that every video is a good alternative to a written piece. A video of a CEO in a corner office speaking into the camera is about as useful as just posting the script online. Get creative and find a new way to show your product or service in action.