With the holidays around the corner, it’s time to start planning for the new year. One of the biggest (and most effective) plans you’ll make for your brand will definitely be video. With 89% of consumers wanting more video from businesses in 2025, it’s clear it’s an important tool in your marketing strategy. So today we’re diving deep to help get you started, and show you how to plan your video content for 2025.
Define Your Goals
Any accomplishment is only as good as its strategy. And one of the first steps in any good strategy is setting its goals. What is it you want to accomplish quarterly? Annually? Start with your general brand goals, and then get more specific. Meaning, what are your video goals? Are you aiming to expand your audience? Want to start a YouTube channel, and have a certain amount of followers by the end of the year? Your goals can be both large and small–just make sure you’ve set them before planning your video content.
Set a Timeline
The next step is vital when planning for the new year: setting a timeline. Now, we get it, life can (and will) throw curveballs that may require adjustments. Having a timeline, however, not only keeps you on track but also encourages you to complete your goals by being able to visualize them happening. If struggling to come up with a calendar, use the seasonal calendar to get you going. For example, by Spring we want to release our first video campaign. Or by Christmas we plan to post consistent videos, highlighting the holiday giveaway. Draw it out, and stick to it as best you can.
Decide Your Budget
This next one is probably the least fun part of the journey, but also the most helpful. Setting your video budget. We all would love to have limitless funds to create our video projects, but, in fact, very few do. And guess what? You don’t need millions to make truly great video! So, sit down and decide what you want, and can realistically devote to your video budget. Factor in such questions as how much high quality video do you need vs. what can be filmed on your phone? Or how about UGC content: will it serve your brand to use that? Get creative, but set some numbers so you have a financial guideline.
Map Out Your Social Media
Depending on the size of your brand, you may or may not have a social media manager. Regardless, we do recommend having some level of a social media presence, as it is fast becoming the new “search engine”. Ask yourself how frequently (and, again, realistically) you can post on your socials? Every day? Once a week? On Tuesdays and Thursdays? Whatever it is, stay consistent so your audience sees that you’re active and reliable.
Speaking of your audience, where do they scroll? By identifying which platforms they prefer, this will not only help you to find them, but also help you to decide your video content based on those platform’s leanings. For example, have a young audience addicted to TikTok? Short-form, vertical video will definitely serve you well! Or maybe your clients prefer the B2B of LinkedIn? Informative, professional level video would most likely be your best bet.
Plan Around Events
Does your company have annual events that could help set your timeline markers and/or inform video content? Use these to guide you! Or perhaps you’ll be hosting a team appreciation day, and could film it to both promote and humanize your brand on socials?
We filmed a special event not long ago for one of our longest-standing video partners, HomeBase. Through the power of video, we not only captured a great day, but also preserved its memory to continue promoting all that they stand for. Watch below for some inspiration.
By asking yourself the above questions, you’ll be well on your way to having a “road map” of your video content for 2025. Be realistic with your planning, but also think outside the box to ensure the new year will be the best yet for your brand.
Want to start creating great video for your brand? We’re a full service video production team ready to make that happen. With nearly 20 years of experience, we at Waves Media have the tools and creativity to work with you to make your brand’s vision a visual reality. To chat with us and learn more, click here.