Why Working with Multiple Video Vendors Doesn’t Work

If you’re like most brands these days, you’ll already be incorporating video into your marketing strategy. In fact, up to 91% of businesses use video in order to drive growth, so it’s important to have a strategy in place when it comes to creating it. Which is why today we’re discussing how vital it is to have a video partner, and why working with multiple video vendors doesn’t work.

Drawbacks to Working with Multiple Video Vendors

Inconsistent Messaging

Your brand’s message is what makes or breaks your customer relationship. It’s all about what you are trying to say to them, and how you are saying it. With an effective brand message, your audience will not only be drawn to you but also want to hear more. So it’s important to keep this consistent once you have established what your message is.

With multiple video vendors handling the same project or projects simultaneously, this can get tricky. Every video vendor has their own unique approach to any given project. While this may not be a problem in and of itself, it could potentially lead to differing messages or more commonly different emphasis or tones, which ultimately brings confusion to your viewer.

Inefficiencies and Delays

Another important aspect of any successful video project is keeping to a timeline. We all have deadlines to meet, so it makes sense you’ll want to work with a video vendor who manages their time well, and respects yours all at once.

Using multiple video vendors will make this feat a bit more challenging. We’d love to live in a world where everyone manages their time equally. Unfortunately, that’s just not the case. By honing in on working with just one video production company, you alleviate any unnecessary time constraints, and simplify your video timeline process. There’s less time needed to onboard your vendor, update on current branding and messaging, and/or getting on the same creative “page”.

Difficulty Building Long-term Relationship

Any effective business shares one thing in common with all successful businesses: solid long-term relationships. While this definitely applies to your customers, it also applies to your co-workers and/or vendors or contractors. As the saying goes, “A company is only as strong as its team.”

While it is possible to build good relationships with many people, stretching yourself too thin in trying to communicate and build cohesion can inhibit growth as a whole. The same applies to video production companies. By focusing on growing with just one company, you not only establish better understanding of each other’s goals and needs, but also grow a relationship built on trust and integrity.

Can Increase Overall Video Production Cost

We admit it. Video production costs can run quite high, depending on your goals. Which is why it is very important to consider the most efficient way possible to cut down where you can. Where to start? Hire less vendors.

While at first glance it may look like you’ll save money by shopping around and working with many vendors, the “hidden” or unknown costs along the way can add up. Say, for example, you want to edit the final video further. Some video editors will probably charge you extra for more edits. Or perhaps you’re struggling with writing up a script, so you need to hire a copywriter on top of the video vendors you’ve already booked. It adds up.

But by working with only one video production company, you can agree upon a set fee so expectations are met and there are no surprises along the way.

Different Standards of Quality

As referenced earlier, every videographer has a different viewpoint when it comes to approaching a story. As they should. Creativity is not one-size-fits-all. So it is important to find a video vendor who not only gets what you’re trying to go for, but upholds a level of quality you wish met for every project.

Everyone’s idea of “quality” will look different. From the technical quality of cameras used to the quality of the final edit, you want to make sure your video’s elements all have the same quality so the outcome is the best it can be. By hiring only one video vendor, you ensure you’re signing up for quality that will be maintained and delivered.

Why a Video Partner Plan Makes Sense

Ok, you’re convinced. But what do you look for when it comes to hiring a video production company?

We’re so glad you asked. 🙂

We at Waves have given it a lot of thought in our 15+ years experience, so came up with a plan to help serve all your video needs under one roof: our Video Partner Plan. In a nutshell, it’s an ongoing video content strategy to build out your yearly timeline, with video projects discussed, agreed upon, and created together. No surprises along the way, just great creativity shared and a solid relationship (hopefully) built. Because we value both at Waves.

What else do we value? Here are our top 10 value points.

1. We deliver high quality video. We want you to get the best, so we always give our best.
2. We’re quick on our creative feet! Whether it’s a fast turnaround or creative solutions on the spot, we’ve got you covered.
3. We offer the capacity of a video agency without the agency prices. All your video services required under one roof.
4. We keep it simple. Our process is simple, easy to understand, and use.
5. We truly love people, and are easy to work with. Just ask our customers!
6. We are all about good storytelling. It’s our love of stories that started the company 15+ years ago.
7. We collaborate with you every step of the way. This is a video journey we take together.
8. We have vast experience working with both big and small business brands. 15+ years and counting.
9. We offer ongoing video content options for you and your brand.
10. Our team is made up of artists, each bringing their own creative expertise and inspiration to the table.

If the above resonates with you, we’d love the chance to chat. Want to schedule a call? Click here.

Looking forward to it. 🙂