Think long-term about creating an online library for your customers with videos and written content. If it’s enticing and valuable material, you could offer access on a for-purchase basis. Or you could use it to engage them with great free content that brings value and keeps them coming back for more.
Ideas for the actual videos could be anywhere from instruction by an industry expert or a team member showing them how to better use the product you offer. Contemplate ‘game-ifying’ the experience by offering points or status, as users complete each level or watch videos. Fun and engaging, all while educating!