We have really had fun (I mean that!) making technology focused videos over the years with some of our amazing clients and partners like American Well, Microsoft, Blink for Home, SharpSpring, Bright Rectangle Films, Cognizant, just to name-drop a few!
When Toyota first called us about this project, the technology they were describing sounded pretty complicated, but when simplified, the idea was ‘simply’ that the city was going to use traffic cameras in a way never used before.
It was actually startling to hear that hundreds were dying every year in that area from traffic accidents (over 200 a year!) With that in mind, what could seem like a somewhat boring technology project for geeks proved important and meaningful.
We jumped on a plane, grabbed some gear at a rental house and began our filming around the city. Our Waves Media team was able to interview various people with totally different perspectives from engineers to city officials and the story came together. We trounced around the city as well to gather the footage you see below in our mini-story. Oh, and it was hot (105 degrees that day!) Our major focus was to keep the cameras from over-heating – and we did!
Check out the mini-story below. For a full version of this video you can go here: https://vimeo.com/243095244