People often look at you somewhat puzzled when you say ‘Explainer Video’. But it’s really quite a simple concept. According to the Apple Dictionary an ‘explainer’ is “a statement, article, or video that provides an explanation of a concept, topic, situation”. In short it tells what you and your company are all about. The problem you answer, the things that make you and your team special, the story that explains your business idea.
Explainer videos are many times animated (see sample here) but they don’t have to be: live works too.
Story, story, story. Narratives most often happen with people telling the story. Pretty straightforward really but a super powerful means to communicate what happened or what makes something just awesome.
Documentary style is pretty well known so not much need to explain what is meant by ‘doc’. However, one thing to keep in mind is that ‘doc narratives’ often have a specific less ‘flashy’ feel as it is meant to keep the story front and center with a super down-to-earth vibe. Take this story we filmed a few years ago.
Most often what is known as a ‘sizzle’ reel is made from coverage of an event but could also include a reel of highlights from your design work, company work from the past year, etc. It’s not only a great way to get the word out about all the cool stuff going on but also a fantastic means for celebration with your team at year’s end.
A sizzle reel from an event can be tough to shoot in-house but with a crew that is both creative and good on their feet it’s super possible. Here’s one we made with Toyota NY and Gary Vee a few years ago (in Miami! ah yeah).
What used to be only for internal use is now becoming more and more the rage. Behind the Scenes stuff is not only now acceptable thanks to the social media world but often desired. Your brand has to be tangible and real on some level. People want to see the going on’s and the people behind the magic. It makes you love-able really. So don’t be afraid to let people in! May just be the trick to take you and your brand to the next level.
And for the road here’s one we shot with our new friends at Huggins Hospital in New Hampshire.