What do you envision when you think of AI? If you’re anything like us, you picture aliens, Steven Spielberg films, and the “other worldly”. But the fact is, AI is very much real and is very much making its way into our daily lives, especially where your brand is concerned. Should you be afraid? Threatened? Or is this new and trending world something to get excited about? The benefits of AI for your brand below.
AI-Generated Content
Essentially, the job of AI content generators is to take your keywords and subject matter, and automatically produce written content to help you in your creative process. ChatGPT, Rytr.me, and Canva Magic Write are at the top of their current games for these new software elements (although there are many to choose from). This does not mean, however, that they have fully replaced independent marketers or your brand’s content creators. But, when stuck in a momentary rut, their abilities can help aid individuals with fresh ideas and creative motivation (you can even select the “tone” in which you’d like it via Rytr.me!). Adding to this, there’s a generator that can create visual images based on provided descriptions called DALL-E. So, in regards to marketing, the future looks very bright.
AR (Augmented Reality)
While this one sounds more applicable to filmmakers, its benefits are actually affecting product sales for companies in a huge way. In a nutshell, AR (augmented reality) enhances real world imagery. So, what does this mean for your brand? Let’s take a look at IKEA: they have a “try before you buy” option, enabling customers to see furniture in their own homes, without even leaving the house. In short, a very useful way to give their consumers a confident buying experience while reducing return numbers on their end. Plus, it’s the preferred way for customers to shop, 60% of your customers to be exact! Meanwhile, apps such as Jigspace can create your brand a QR code easily shared with your audience, that gives them a 3D interactive experience with your product right on their phone! Simple yet effective.
Tracking Customer Behavior
The further benefit of AI is one that has been around for a long time. Think of Siri, Alexa, and Google. They are all a part of AI, and their use not only aids the consumer in what they are seeking now but also what they may want in the future. In other words, tracking customer behavior. By keeping track of purchase preferences and patterns, AI can generate new products and solutions that may appeal to them. Of course, you’ll want to be mindful of not overstepping when it comes to customer privacy (as integrity is always on trend when it comes to your company), but when used correctly, AI can truly enhance your consumer’s experience.
In short, the current AI trends are here to help you in your content and brand development, not to replace. So we encourage you to engage, and explore the ways it could compliment your goals, all the while keeping brand authenticity at the center.