As we all are beginning towards getting things back to ‘normal’ with our work there is the realization that things may not go back to the way they were. For many it may be a good time to prepare for an uncertain future.
As video is now more than ever a needed touch point for organizations everywhere, there are ways you can prepare to make it the best it can be. There are so many great ideas. Building online libraries, doing video shoots for footage that can be used slowly over time. And really many more are all great ideas.
But as you plan, we at Waves Media want to offer a timeless reminder in thinking through strategy and investing energy and resources well.
“Aim Small, Miss Small”
For those who’ve seen it you may remember Mel Gibson’s “The Patriot” movie. There’s a scene where he reminds his boys how to shoot. “Aim small, miss small” he tells them. The idea being that if you aim for the whole man (with a loaded musket) you may miss. But if you aim for a button on that man’s jacket, you may miss the button but you’ll still hit the man.
I feel like that idea rings true for us all in our focus at work. We are constantly enamored with all the glitter and glamour of new things. But the real value and success most often results in staying focused on fewer things that you can go in on big. That have stood the test of time for you and your brand as important, valuable, meaningful, and what you do well.
Feel free to test the waters to see what works, but define, react, see what’s working and what’s not. And go in big.
I believe it’s Michael Bloomberg, one of the richest men in the world, who’s investment strategy was to actually not buy into everything but to pick stocks that he could really invest largely in. Needless to say it’s paid off.
What’s That Got to Do With Video?
Really it has more to do with the approach we take towards anything in life. Anything that we are thinking of investing time, energy, resources, heart and passion into.
And so with video, ask yourself questions that may or may not have been asked before.
What are the goals? What has worked well in the past? Where do we see this going? What will be the biggest need? The biggest pay-off?
Drill down. The more tuned in you get the better. Aim small, miss small!