Published on May 28th, 2024

As of this year, there are an estimated 800 million videos on YouTube alone. And even this is not totally accurate as new ones get added every second. Our point? Video is everywhere, and is not going anywhere any time soon. So, how to rise above the throng of video creators and stand out with ...

Published on May 21st, 2024

Ready to begin creating great video content but not sure what your video goals even are? No problem. We at Waves Media are here to help get you started. What Are Your Brand’s Needs? In this day and age, it’s almost impossible to avoid video content. It’s everywhere! Commercials, social media video, website video, product ...

Published on May 14th, 2024

We’ve made it! Shoot day is complete, and the words “That’s a wrap!” have been declared. But wait a minute, is it a wrap? Or is there more? The answer is of course, yes, there’s one last phase left to finalize your fantastic video. It’s name? Post-production. And here’s how it goes down at Waves ...

Published on May 8th, 2024

You’ve made it! After all the pre-production planning, you (and we) have made it to shoot day (the best day ever). Yes, shoot day is exciting but it does carry a lot of weight, capturing the right shots and delivery. So, to help ease the process, we’ve outlined below what a typical shoot day looks ...

Published on April 30th, 2024

When it comes to your video, pre-production is vital to its overall success. So let’s discuss both why pre-production matters, and what those steps look like for us (and you) at Waves. What Is Pre-Production? Basically, anything you need to do BEFORE either the shoot day or the design production, to prep for it. In ...

Published on April 23rd, 2024

So, you want to create video for your brand? Great idea! In fact, good video content is one of the best ways to propel your brand and it’s message forward. Video is hands down the most effective form of content out there today, so beginning to create it is the first step to success. Lucky ...

Published on April 16th, 2024

With the onslaught of UGC (user-generated content), it is clear the power of the customer testimonial is alive and well. In fact, we at Waves call them the 2024 version of “word-of-mouth”, they’re that effective. So, how do you create one? How do you shoot a strong customer testimonial? We’re here to show you. Why ...

Published on April 2nd, 2024

Your brand’s target audience is (and should be) your number one priority. Why is this? Well, plainly put, without your customers, you don’t have a brand. Which is why it is vital you get to know them before and after you’ve crossed paths. How to identify your brand’s target audience then? We’re here to show ...

Published on March 26th, 2024

If you’re a brand in 2024, it is almost guaranteed you have a video presence online. With up to 93% of brands reportedly acquiring new customers due to videos on social media, it is clear they have power. And it’s not going anywhere. But, as with any part of your business, it is imperative that ...

Published on March 19th, 2024

97% of marketers say video helps increase audience understanding of their product or service. And websites that use video are up to 53x more likely to rank on the first page of Google search results. Our point being? Video and your website are the perfect combo. How to include video on your website, you might ...