Published on November 2nd, 2023

You have metrics for so much of your brand. KPI’s (Key Performance Indicators) for goals and sub-goals. And for many things you do, there is a clear and distinct way to find out the ROI (return on investment). But then there’s your video content… 🧐 83% of businesses use video analytics to track their success. ...

Published on December 24th, 2024

As we finish off this year and gear up for the next, it’s easy to get caught up in upcoming changes. However, not everything needs to change. Or even should change. Here’s a brief reflection on one enduring video strategy that we hope will make the new year easier for you and your brand. Aim ...

Published on December 17th, 2024

With the holidays around the corner, it’s time to start planning for the new year. One of the biggest (and most effective) plans you’ll make for your brand will definitely be video. With 89% of consumers wanting more video from businesses in 2025, it’s clear it’s an important tool in your marketing strategy. So today ...

Published on December 10th, 2024

It’s the holiday season, and you know what that brings: holiday ads! Yep, it’s time to get creative in a festive way, and make sure your products are on everyone’s wish list. But how to go about it, and create ads that are effective? We’re here to show our top 5 favorite holiday video ads ...

Published on December 3rd, 2024

With 2025 just around the corner, it’s that time of year again: time to take stock of your video content, and see where it should be heading for the new year. So sit back, relax, and let us take you through the 10 top video trends for 2025, so you can plan and prepare for ...

Published on November 26th, 2024

If you’re a modern day brand, it’s most likely you’ve worked with a video production company at some point. Which means you’re probably aware of some stereotypes attached to them. After all, every industry has its myths, and video production is no different. Which is why today we’re dispelling them, and clearing up the air ...

Published on November 19th, 2024

About 1/3 of our lives are spent at work. Which is why the quality of our work environment is so essential to a happy life. In fact, up to 46% of job seekers say company culture is one of the main deciding factors when selecting employment. That’s why today is all about how to create ...

Published on November 12th, 2024

If you live in this world, you’ll know the power and popularity of video because it’s, well, everywhere. But do you know how to create good, high quality video? And what preconceived notions do you have that may (or may not) be correct about it? Today we‘re tackling these, and covering 5 common myths about ...

Published on November 5th, 2024

First impressions are everything, to both you and your employees. Which is why training is so important. It’s also how companies become more productive, up to 17% more productive than companies without formal training programs. So, today we at Waves are covering the top 10 benefits of training videos for your brand. Say It Once, ...

Published on October 29th, 2024

Have an upcoming shoot day? Nervous about its outcome? You’re not alone. For anyone, shoot day is both an exciting and (sometimes) nerve-wracking time. But there are ways to reduce the stress, and make the unknowns a little less, well, unknown. Today’s it’s all about what you can do to relieve that stress, with our ...

Published on October 22nd, 2024

One of the first things people do when researching a company is look for their online presence. Do they have a good social media presence? An informative website? This last one plays a huge part in any customer’s search as it shows brand credibility, and a quick path to connect for your consumer. So what’s ...