Published on November 2nd, 2023

You have metrics for so much of your brand. KPI’s (Key Performance Indicators) for goals and sub-goals. And for many things you do, there is a clear and distinct way to find out the ROI (return on investment). But then there’s your video content… 🧐 83% of businesses use video analytics to track their success. ...

Published on October 29th, 2024

Have an upcoming shoot day? Nervous about its outcome? You’re not alone. For anyone, shoot day is both an exciting and (sometimes) nerve-wracking time. But there are ways to reduce the stress, and make the unknowns a little less, well, unknown. Today’s it’s all about what you can do to relieve that stress, with our ...

Published on October 22nd, 2024

One of the first things people do when researching a company is look for their online presence. Do they have a good social media presence? An informative website? This last one plays a huge part in any customer’s search as it shows brand credibility, and a quick path to connect for your consumer. So what’s ...

Published on October 15th, 2024

Emails. They fill our inboxes, and (for most of us) can get overwhelming just by the sheer volume we receive. But email still remains an effective way to engage with your audience. So, how to get yours to stand out, and actually be viewed? Today we’re discussing the power of video in your email marketing, ...

Published on October 8th, 2024

The popularity of video is undeniable. Most brands use it in some capacity, with up to 88% of them claiming it is an important part of their marketing strategy. But it is also claimed to be expensive to make. Which is why we at Waves want to highlight the opposite of this, and show you ...

Published on October 1st, 2024

Most of the global population now own smartphones. To be precise, 7.2 out of the 8 billion in the world. That’s a lot of smartphones, and a lot of people attached to them. Which is why it’s so vital your brand uses video to connect with them. And why today we’re talking specifically about mobile ...

Published on September 24th, 2024

Video is for everyone. It grabs attention, educates quickly, and entertains all ages. But the way in which each age group watches it differs. Which is why today we at Waves are taking a look at the past 4 generations, and how each of them consumes video content. The Art of Communication As with all ...

Published on September 17th, 2024

Everybody likes to laugh. It relieves stress, and can put life in a healthier perspective immediately. Not to mention, it’s just fun! Which is why including it in your videos makes sense. And also why we’re covering it today: how humor in your video is the best medicine. Why Funny? If the pure enjoyment of ...

Published on September 10th, 2024

These days, it’s common knowledge that video is the leading king of content. Every successful brand out there uses it to some degree, so how do you stand out amidst the crowd? By creating something special with your video. Where to start? Find the right video team. To help do that, here are 5 questions ...

Published on September 3rd, 2024

If you’re like most brands these days, you’ll already be incorporating video into your marketing strategy. In fact, up to 91% of businesses use video in order to drive growth, so it’s important to have a strategy in place when it comes to creating it. Which is why today we’re discussing how vital it is ...

Published on August 27th, 2024

Stories. They are as old as time. And they remain one of the most effective elements for your video. Why? Because they grab audience attention and, if told well, retain it both during and long after they end. Which is why today we’re focusing on the importance of stories in your video, and the step-by-step ...