Published on September 21st, 2022

You have metrics for so much of your brand. KPI’s (Key Performance Indicators) for goals and sub-goals. And for many things you do, there is clear and distinct way to find out the ROI (return on investment). But then there’s your video content… 🧐 Video doesn’t have just 1 metric to watch either. So what ...

Published on May 30th, 2023

Your presentation is just moments away. You clutch your prompt cards in your hand, and maybe feel your heart quicken. You’re nervous, and of course you are. You’re about to do what most people fear more than death. Public speaking. It may seem ridiculous, but it’s true. Fear of public speaking has and continues to ...

Published on May 23rd, 2023

What are the words that come to mind when you think of a leader? Strong. All-knowing. Commanding. Most of us probably think these, or somewhere along the lines. But what if I used words like vulnerable, owns their weaknesses, needs help…would you still consider that a leader? Today we’re discussing how to be a better ...

Published on May 2nd, 2023

“Listen with the intent to understand, not the intent to reply.” —Stephen Covey We’ve all been there. You’re in the midst of sharing an important or personal story, as you watch the listener’s eyes start to glaze over. It hurts. It makes you feel unimportant, their disconnecting from what you’re saying. It makes you question ...

Published on April 25th, 2023

“A company is only as good as the people it keeps.” –Mary Kay Ash So your business is booming, and you need a bigger team. Congrats! Expansion has always been your goal, and now you’ve made it! But hiring new people also brings with it the challenge of hiring the right people. And then keeping ...

Published on April 4th, 2023

“I have no special talent. I am only passionately curious.” —Albert Einstein All of us began as curious human beings. From the moment you were born, your brain started soaking up all the new information that was spiraling all around it. And it only continued from there: your curiosity to reach propelled you to crawl, ...

Published on March 28th, 2023

Want to include video in your marketing budget but don’t know how much it’ll cost? It’s a fair question, and a tricky one at first glance. With up to 54% of consumers wanting to see more video content from brands they follow, though, it’s a necessary one. But don’t worry, we’re here today to help ...

Published on March 21st, 2023

I was speaking the other day to a fellow creator (graphic designer extraordinaire for Reverielane), and we got on the topic of motivation. She was sharing how what drives her in her business has shifted, how she is now coming from a place of doing what she thinks best, disregarding whatever the societal “norms” for ...

Published on March 14th, 2023

“There is nothing in the world so irresistibly contagious as laughter and good humor.” –Charles Dickens When was the last time you laughed? We’re talking a good, ole belly laugh here. Remember how it made you feel? Light? Happy and carefree? Maybe you shared this laugh with someone? Could be a friend or even a ...

Published on March 7th, 2023

What do you envision when you think of AI? If you’re anything like us, you picture aliens, Steven Spielberg films, and the “other worldly”. But the fact is, AI is very much real and is very much making its way into our daily lives, especially where your brand is concerned. Should you be afraid? Threatened? ...

Published on February 28th, 2023

Got a product to sell or promote? Wondering where to begin? And feeling overwhelmed at all the options? We don’t blame you. When it comes to the best way to sell your product, it’s hard to know what’s right for you and your brand. So we’re here today to discuss the current trends and most ...