Published on November 2nd, 2023

You have metrics for so much of your brand. KPI’s (Key Performance Indicators) for goals and sub-goals. And for many things you do, there is a clear and distinct way to find out the ROI (return on investment). But then there’s your video content… 🧐 83% of businesses use video analytics to track their success. ...

Published on May 8th, 2025

Creating compelling on brand video is a journey filled with creativity, collaboration, and inspiration. In this short article, we will explore the various aspects of making impactful corporate video production, showcasing the process and the magic that lies behind the scenes. Every company video starts with a spark—an idea that ignites a compelling visual story. ...

Published on May 1st, 2025

Video engagement has become a game-changer in how brands connect with their customers. Its dynamic, attention-grabbing format makes it easier to communicate complex ideas, showcase products, and build emotional connections—all in a matter of seconds. Captivating Attention Video effectively captures viewer attention, as research shows it is more engaging than text for brand messaging. Insivia ...

Published on April 24th, 2025

In today’s digital world, video has become crucial for enhancing search engine optimization (SEO) and boosting online visibility. Understanding the impact of video on SEO marketing strategies is essential for any modern marketing strategy aimed at effectively engaging audiences. To engage audiences effectively, marketers must understand how video impacts SEO. Why Video Matters in Modern ...

Published on March 27th, 2025

Customer testimonials are one of the most powerful tools in your video marketing arsenal. They build trust, showcase real-life success stories, and give your audience authentic insights into what it’s like to work with your brand. When done right, testimonial videos can convert hesitant prospects into loyal customers. In this blog, we’ll share actionable tips ...

Published on March 20th, 2025

Video production technology has transformed dramatically over the years, reshaping how stories are captured, edited, and shared. From the analog film era to today’s AI-driven workflows, these advancements have not only elevated production quality but also democratized the industry. In this blog, we’ll explore key milestones in video production, including the rise of DSLR cameras, ...

Published on March 13th, 2025

Creating professional-grade videos doesn’t always require a big budget. With the right strategies and tools, you can produce high-quality content that looks polished and resonates with your audience—all without breaking the bank. In this blog, we’ll share practical, cost-effective tips for filming videos that rival high-budget productions. 1. Plan AheadPre-production is key to staying on ...

Published on March 6th, 2025

Building a strong brand requires more than just memorable content—it demands consistency. In today’s fast-paced digital world, video is one of the most powerful tools for maintaining a steady and recognizable brand presence. By publishing regular video content, you can reinforce your brand identity, increase audience engagement, and build lasting relationships. Let’s explore why consistency ...

Published on February 27th, 2025

With over 75% of video views coming from mobile devices, optimizing your video content for mobile viewers is no longer optional—it’s essential. Mobile users expect seamless, engaging experiences, and brands that fail to deliver risk losing their audience. In this blog, we’ll explore best practices for ensuring your videos are mobile-friendly and ready to captivate ...

Published on February 20th, 2025

Video marketing is not a one-size-fits-all approach. The format you choose can significantly impact how your message is received and whether it achieves your goals. From short-form social media clips to in-depth explainer videos, each type serves a unique purpose. In this blog, we’ll analyze various video formats and guide you in selecting the right ...

Published on February 13th, 2025

Creating a stunning video is only half the battle—the real challenge lies in knowing how well it performs. Measuring the success of your video marketing campaigns is essential to understanding what works, refining your strategy, and maximizing your return on investment (ROI). In this blog, we’ll guide you through the key metrics and tools you ...