New Year Goal for Your Brand: Make More and Better Video Content!

January 22, 2019

January is traditionally the ‘resolution’ month. Like it or not, everyone talks about goals. It is often fun (or just plain funny!) but can also be a very inspiring time. So why not do something for your business that is well worth it? Make more AND BETTER Video Content this new year!

Here today we want to give you reasons to do this and address common objections.

Objection #1: It Seems Secondary to Focus on Video

I think at this point most are not saying this. The importance of video content has somewhat become common knowledge. However, many do not put it into practice.

For any not seeing the ROI and value of video here are some stats:

  • According to Cisco’s 2014 Visual Networking Index (way back then!), video already made up 64 percent of all internet traffic, and their forecast at that time was it would grow to 80 percent of all traffic by 2019.
  • CNBC mentions Facebook CEO last year stating that “I see video as a mega trend, same order as mobile” and that “Facebook is investing in more original video content in 2017”
  • YouTube has the 2nd most traffic, second only to Google.
  • 1 minute of video is worth 1.8 million words. (Forrester Research)
  • 78% of people watch online videos per week, and 55% view online videos every day. (HubSpot)
  • 59% of executives say they would prefer to watch a video than read text. (Wordstream)

And those are just a few stats. For more visit BiteAble.

Objection #2: I Don’t Have the Time, Resource or Money to Do It More

We feel your pain here! However, based on the stats previously shown how can you and your team not make time for it?

  • It can start small. Put aside a few hours or even a day each month towards making video content.
  • Repurpose blog content or other things that have had traction. Transform them into video.
  • Have premium content made by professionals but create more regular video in house.
  • Plan. Plan. Plan. This will save both time and money. Lay out your quarterly (even yearly) video plan so you can see it and work at it.

Objection #3: I’m/We’re Not Capable

The key here is understanding you don’t have to go at it alone! Partner with a creative agency. Work with a stellar video production and marketing company (hint hint). And of course, collaborate with your team. You’ll find who is good at what.

Lean on others but make sure to do your part and ENGAGE (even if it’s just cheering it on).