The Most Effective Videos of 2023

With video content accounting for 82.5 percent of all online traffic this year, there’s no question as to its effectiveness. Over 85% of marketers use video in their content strategies, and 92% of them claim it is a very important part of their marketing campaigns. In a nutshell, video is powerful. And it’s not going anywhere. But with popularity comes the problem of not getting lost in the shuffle. So how does your brand’s video stand out? And what are the most effective videos you can create in 2023? We’re so glad you asked.

Short Form (Vertical) Video

With the rise of social platforms such as Instagram and TikTok, vertical video has grown in popularity and demand. Where once I was scolded for not filming horizontally by my camera-obsessed brothers (hey Dave and Jon!), it would seem much more fitting for the opposite to now occur. The reasons why? Because vertical short-form video has taken over on your social media platforms. With 8 times more visibility on FB, and a 90% higher completion rate by viewers, its power is apparent. Plus, shooting vertically takes up 78% more screen space on mobile phones (which means you’re literally gaining more of your audience’s attention!).

Educational Videos

With the onslaught of the pandemic, education took a major shift, out of necessity alone. The biggest contributor to that shift? Educational videos. They gave us not only the power to continue our learning experiences, but opened a new pathway of possibility for brands alike: the opportunity to educate your audience on how to solve their problems with your product. How does your product work? What does it do for them? What are the topics you are an expert on that will engage viewers to tune in, follow, and ultimately buy what you’re selling? You could offer these video tutorials for free in exchange for customer contact info or even promote your educational videos as a series, worth a paid subscription. The possibilities are endless, and the accessibility to an even wider audience via video is truly exciting. It’s a limitless classroom.

Live Video Streaming

Live video streaming erupted on the scene during quarantine, as a means to continue audience engagement from a safe distance. But it has only grown in popularity, due to its ease and convenience, immediate (and potentially limitless) audience engagement, and analytics tracking. On Facebook alone, users are 3x more likely to watch a livestream than a pre-recorded video while live content generates 6x more interactions than otherwise. Promoting shoppable content while connecting to your audience in a more personal and authentic way is yet another of its benefits. So yes, the sky’s the limit with this one.

As always, have fun exploring and creating, keeping your brand’s authenticity in mind. Keeping up to date with trends is important but keeping it real will never go out of style.