It comes up a lot in conversation for us when discussing costs and the effective use of video production time. How can you re-purpose the footage that often costs so much to get in the first place. A few thoughts coming right up!
1. Think Bigger than One Video
It should start in pre-production planning really. You can probably create shorter videos from your longer video piece in post-production however to be most effective you should always plan ahead. Ask these questions while in the prep planning:
2. Break it Down!
Breaking down content into shorter, perhaps “punchier” segments is the best way to take a 1-2 minute piece and create multiple social media bites – maybe just 15 to 30 seconds long. Taking the most powerful verbiage and the favorite imagery will give your audience a more easily digestible video.
And when you think you cannot cut it down more, you usually still can! Make it short and SWEET honey.
3. Yup: Think Vertical Too!
I never thought I’d say this but make sure to be thinking about vertical video too – it may or may not be a good idea to think about that during the filming (again make sure to communicate with your production team ahead of time on this!) but always have in mind how clips could translate into vertical video use for mobile and platforms like Instagram. It’s a huge audience – don’t ignore them….. oh…. and while we’re at it: let’s not forget about thinking silent video too – with a story of titles leading the way. Chaplin would be so proud of you!