Making Waves: Pre-Production, the Crucial Piece

August 31, 2015

You’ve heard it before, preparation is essential in any work. And in video production, it’s no different. Not only will the production (filming) and post work (editing) go far more efficiently, but the content will be that much richer. That’s why we at Waves Media emphasize the “pre-production” phase of any project. Here’s what that looks like.

What Is Pre-Production?

So, what do we mean by pre-production? Glad you asked. For us, it is the process of getting to know our client and building a relationship with a plan based on the mutual goals of excellence, creativity, and messaging.  How do we go about this?

First off, we talk. And we’re nice. Give us a quick synopsis of what it is you are working on, and how you see us helping you. Once we receive this, we can set up a time to talk on the phone (or in person) to hear more about what you do and what both parties can bring to the table. This part is crucial as we want to get a grasp on the elements that make you and your product unique. We listen. A remarkable video is created long before the cameras roll, and this conversation enables that. Our goal will be to make your video the best one we’ve ever produced. Period.


Second, if both parties think it’s a fit after our discussion, we will move forward and create what is called a “treatment”. Basically, this is a page or less of text describing what it is we see as the vision and purpose of the video(s) (based on our previous conversations). We then prescribe what we believe to be the necessary steps to bring that to completion, including a bottom line price.

Creative Phase

After the treatment stage we begin the script and storyboard (as applicable). When you book us you get both a creative agency and a production studio in one. We love the fact that we get to be involved in the entire process – beginning to end! The script and storyboard/shot lists involves shaping concepts and mapping out what the production and post-production will look like. Without getting into too many details here: we pick and collaborate on locations (maybe your office or a rented space), help hire talent (if needed), and of course work with scheduling. This all may sound like a lot but the entire pre-production process usually moves quite quickly when all is said and done.

Having said all this, each project is unique and involves different elements and obstacles that we’re happy to discuss and resolve together. The key is communication of course. So give us a call today! We look forward to chatting. 🙂