This could be super funny or just a snapshot of your life as a brander/marketer, entrepreneur, Mom, video dude, or as a company team. Real world style: show a staff meeting, prep for an event you’re having with an invitation to come out for it, or just simply you having your first cup of coffee – have fun with it! People love watching people. Period.
Great network piece here. This could be a colleague or customer, or simply an expert in a related field. Have them on video (or podcast?) talking about what makes them tick, their insights into a subject matter important to your audience, or just saying hi. Have a customer talk about how your product or service rocked their life and bingo! You’re in business.
Did you make a blog or a video-log that had a lot of traction from viewers, say, 9 months ago? If so why not do a re-mix on it? Add to it and repost. New and improved, ya know?
What are the questions you’re getting the most from customers or potential consumers? Make a video on those and post it to your FAQ page and your video/social channels.
Talk about what made you who you are today (and maybe a bit about where you hope to go!). This video could include old photos (or old video if you have it!). Create a mini documentary about what you learned along the way, who were big characters, the ‘Ah Ha!’ moments, etc.
You may be like “NO WAY!” But before you close the door on this one, make sure you know why you don’t want to share your biggest mistake. For one thing, people love vulnerability and could learn from your mess-up. We are all human. If you’re further along in your career or journey, it could be a ‘send the elevator back down’ kind of post. And I for one listen intently when someone tells a mishap story, simply because I don’t want to make the same mis-step.
If what you do or offer needs explanation (side note: almost all do!), think about a “total guide” video, leading viewers through your product. For example, if your product is a bicycle, don’t just show the bike. Show someone unpacking it, putting it together, getting on it and riding it. Show the full value of what you’re selling, and the reason it solves your customer’s problem.
Is there a connection your brand has with a popular topic, celebrity (tread softly), or current event? Make a video on that. An example could be how a recent storm affected people and how your expertise or product could help. Of course, keep the intent to truly help people. Or maybe make a video on a recent trend and how you think that will continue to change: a fashion look, a shift in the economy, the latest trend on wedding invitations…you get the idea.
Do you have a series that could be made to educate? Many individuals and companies are offering free or for-cost tutorials on what they know or offer. Could the kitchen apron you’re selling also have a mini-series on how to outfit your entire kitchen? Maybe a special guest cook from across the street who makes the best tacos could talk about building out the mexican food spice rack. Get the ideas going!