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How to Create Strong Company Culture Videos

November 19, 2024
DIY Production | Thinking Business | Video Marketing

About 1/3 of our lives are spent at work. Which is why the quality of our work environment is so essential to a happy life. In fact, up to 46% of job seekers say company culture is one of the main deciding factors when selecting employment. That’s why today is all about how to create strong company culture videos, and retain great talent in doing so.

What Is a Company Culture Video?

In essence, a company culture video captures your brand’s spirit. It’s what you’re all about, from your core message to what you have to offer as a company. It’s a great opportunity to showcase and celebrate your team, all while attracting others to you and your business.

Benefits of Company Culture Videos

There are many benefits associated with company culture videos. To begin, it’s an effective way to promote and humanize your brand for future clients and the general public. By capturing your message and the people behind its driving force, you’ve created something you can share and post to your socials, website, emails, and beyond.

Another fantastic perk to these is as a tool of recruitment! Want to build your team? Create a company culture video to attract the right candidates and show them what you have to offer.

And lastly, the experience alone of creating a company culture video is a great chance to do some team bonding, remind yourselves of the “why” behind your work, and reconnect with your long-standing employees by showing your appreciation, as well as valuing their opinion. After all, it’s been reported that having a healthy work environment that attracts skilled employees can lead to a 33% revenue increase for your brand.

Elements of a Great Company Culture Video

To help get you started, we’ve compiled a list of some best practices for capturing the perfect company culture video:

  1. Highlight your team members! This may seem obvious, but it’s important to not only talk about what your company does for its team, but also feature the actual team members. By doing so, you put a “face” to your brand through the people who keep it running.
  2. Show diversity and inclusion. 70% of Gen Z consumers said they prioritize brands with diversity in their ads. Case in point, it’s vital for the strength of your team to apply these two factors when hiring, and celebrate it in your culture videos.
  3. Keep it succinct and clear. Be sure to still have an objective when it comes to your video, and carry it out succinctly. Hit the points you wish to make clearly, so your audience has a positive takeaway.
  4. Connect emotionally. Don’t be afraid of connecting emotionally with these videos. Whether it be funny, sentimental, or empowering, putting across feeling in your videos is always a good idea!
  5. Get creative and have fun! This may sound silly, but the more fun you have in creation, the better your video will be. Include your imagination when planning your content, then show up ready to have a good time on shoot day. If you’re having fun, chances are your audience is too. 🙂

Examples of Solid Company Culture Videos

Ready to get rolling? For some inspiration, below are a few truly innovative and fun company culture videos.

This first one’s all about tapping in to that creativity and thinking outside the box. By doing so, the company shows their fun personality, making the viewer imagine working there is a good time.

Here’s a good example of a more standard approach to company culture videos. It’s classic in that it includes the varied team members, weighing in on their thoughts regarding the company. It promotes trust, and presents a warm “family” environment for those looking to connect with their team.

This last one is from a brand we all know quite well: Apple. Because of its popularity, Apple can easily focus more on its people rather than what they provide. But it’s a great lesson, nevertheless: after all, it’s the people who make any company, so focusing on them is always a great idea.

Want to start creating great video for your brand? We’re a full service video production team ready to make that happen. With nearly 20 years of experience, we at Waves Media have the tools and creativity to work with you to make your brand’s vision a visual reality. To chat with us and learn more, click here.