I was recently told by 2 separate business executives that they most certainly wanted to gain traction and do far more with video. This is exciting as video will be the chief content carrier in 5 years according to people like Mark Zuckerberg.
Here are a few good questions on which to reflect to make sure you are on target and not behind in what is perhaps the most valuable marketing and branding tool you have at your disposal.
If someone searched your brand out, would they find an up to date video or videos that are current in style, quality, feel? Even more, ones that represent you the best and your current values, DNA, and offerings?
If you do believe this what part of your investment in marketing is going into video? How much resource, time, money, focus?
Do you have a plan at all for video or do you deal with it only when people bring it up? Ask yourself and your team this question. Are you leveraging this medium well? Could you implement a simple strategy that is not overwhelming but will blend well with other marketing – even re-purposing content?
It may not need to be much but is it consistent? Because that is probably more important.
Maybe check this out if you have not. You may get some great ideas and inspiration.