We like to refer to ‘talking heads’ as the people on camera doing, you guessed it: talking. While there are probably tons of ways to deliver content stylistically, generally you need to fit into 1 of 3 styles when talking on camera:
You should ask yourself a few questions when choosing the style for your ‘talking head(s)’.
Some brands have done an amazing job at getting your expectations high for their next ad. You almost begin to correlate their company’s ads with funny or sentimental or beautiful cinematography. In turn, you expect that when they begin to roll, they’ll deliver on this every time.
Discuss with your team the emotions you want to provoke in your next marketing story or video. Knowing ahead of time will really help in every aspect of the production. This could include including the way you film. For instance, happy and funny may have brighter scenes with tons of color. Whereas a doc story may need more dramatic.
By the way, it may be great to produce a variety of different emotion-inducing videos. Keep it fun and don’t get boxed in.
We have seen both ends of this, for good and for bad. Some people need a script. And they deliver well on it. Others simply do not and it feels sooooo fake when they read a TelePrompter.
Most editors love a script for simplicity of what to cut together. But there are times to also just film and ‘see what comes out’. As much as this may grate on our wanting to pre-plan everything, sometimes this is where the true ‘gold’ is.
Oh, and if you do choose to script your video, consider hiring a writer. This can make a ton of difference!