Engaging your Audience with Compelling Video Marketing Content

March 20, 2017

It’s been established. We all know it. People love videos. And now that videos are continually being more seamlessly integrated into our social media content, providing engaging videos within our video marketing strategy to our audience has become more important than ever for our video marketing. If you are on any of the popular social media apps at all, you see it. You are scrolling through your feed and you see movement. You stop for a second and either you tap for sound, read the captions, or you move on. But it always catches your eye.

The thing to consider when creating video content, is what compels the viewer to stick around to watch. The easiest way to do that is to notice the things that make you stop. Think about what it was that caused you to pause to finish a video? Was it the story or the message that was compelling? Think about what made you stop, and just as importantly, what it was that made you stick around through to the end.

The easiest way to do this is to ensure you’re providing the solution to your viewer’s problems. It could be in the form of a product, resolving their customer issue. Or something as simple as they needed a laugh, and found humor in your video content.

So, when you hire a video production company or pull out your iPhone to make your next video, consider what you have to offer that is compelling, and focus on that. Let your content lead the video. Find a story to tell or a powerful message to lead with, and you will find people wanting to listen.