Case Study: Tomorrow Health
Tomorrow Health is powering the future of home-based care, connecting providers, health plans, and equipment suppliers. Their platform is complex, and their buyers are busy.
They came to us for one video they needed yesterday. It turned into a library they use in sales, onboarding, recruiting, and their biggest pitches.
Shivani Stadvec of Tomorrow Health on how one quick project turned into a much deeper partnership.
“We originally thought about Waves for a one-time quick execution project on something we needed yesterday. Very quickly we realized all of the use cases we had for video, which enabled a much deeper partnership.”
Shivani Stadvec, Tomorrow Health
A full walkthrough of the Tomorrow Health platform that does the explaining for them: in sales conversations, on the website, and in onboarding.
Tomorrow Health first came to us for a single fast-turnaround project. Once they saw what video could do, they kept finding new uses for it: sales, account-based marketing, internal meetings, onboarding, hiring, and recruiting.
That’s the shift we love to see. Video stopped being a one-off deliverable and became a tool the whole company used.
“Video is very powerful for synthesizing and explaining and motivating against a story.”
Shivani Stadvec, Tomorrow Health
From the full demo, we built a 60-second video sales letter: no music, just a quick, clear overview their sales team sends to prospects. Then we made custom versions for their health plan partners, built for account-based marketing.
When Tomorrow Health needed a pitch video for a major event on a tight deadline, we pulled together footage from multiple sources and turned it around fast, without cutting corners on the story.
Shivani’s take on the opportunity healthcare and health tech marketers are missing.
“We were able to use video more quickly and at more scale in a way that was compelling, explaining each story of who we are and the value we deliver.”
Shivani Stadvec, Tomorrow Health
“I would absolutely recommend Waves as a video partner.”
Shivani Stadvec, Tomorrow Health
If you market a healthcare or health tech product, you know the challenge: complex processes, lots of stakeholders, and buyers with no time. Video is how you cut through.
Whether you need one video yesterday or a team to build your video program over time, we can help. Start with the project you need now, and we’ll show you everything else video can do.