Case Study: TCIA
The Tree Care Industry Association (TCIA) supports tree care businesses across the country with training, accreditation, certification, and industry advocacy.
As their Partner Plan video team, we produced recruiting films, program videos, event highlights, and a training series that earned hundreds of thousands of organic views.
The film that tells TCIA’s story: who they are, who they serve, and why their work matters to the people who care for trees.
“Waves Media did an amazing job!
Mike, Tree Care Industry Association
I would highly recommend them.
We continue to get rave reviews from our own audience of the final products they produced.”
Our first project with TCIA was Outside Careers, a film that introduces young people to careers in tree care and shows them what the work, and the people, are really like.
Outside Careers was the start. Through our Partner Plan, we became TCIA’s video team: telling the story of the association, highlighting its programs, covering its events, and producing training content for its members.
The same team, year after year, meant every video built on the last and sounded like TCIA.
“The work Waves did for us is fantastic.
Joe Riley, Tree Care Industry Association
Not only are they experts in their own industry,
but they also learned and became experts in ours.
The work they did has rocketed us forward.”
The Trainer’s Test Kitchen series, made with TCI Magazine, breaks down advanced climbing and rigging techniques. These workshops have earned hundreds of thousands of organic views and comments, with no ad spend behind them.
Highlight reels that capture the energy of TCIA events, for the members who were there and the ones who should be next time.
“The Waves crew did a great job.
Bob Rouse, Tree Care Industry Association
The final product far exceeded
our expectations.”
Short videos that explain TCIA’s programs, from accreditation to CTSP certification, plus a member’s own story of why TCIA membership matters.
“It is always a pleasure working with them,
Joe Riley, Tree Care Industry Association
and I can’t say enough about
the consistent quality work they put out.”
Advancing Tree Care Businesses gives anyone landing on TCIA’s site a clear overview of what the association does for the industry, and why it matters.
If you run marketing for an association or membership organization, your members are busy and your content has to earn their attention. Video is how you show the value of membership, celebrate your events, train your community, and bring new people into your industry.
Through our Partner Plan, we’ll plan the year with you and build a library your members actually watch.