Great products sell themselves. Once people can see them.

Case Study: Sun Home Saunas

Sun Home Saunas makes infrared saunas and cold plunges for the home, sold direct to consumers. Founded in 2021 by Tyler Fish and Adam Fischer, they’ve grown fast, with recognition from Fortune, Forbes, and the Inc. 5000.

We helped them tell their story and show off their products: a founders’ film, product videos, a founders’ walkthrough, a community story, and social ads.

The founders’ story

Why Tyler and Adam started Sun Home, and what they stand for. This is the film that turns a product page into a brand people trust.

Scroll-stopping ads

Vertical ads for Instagram, Facebook, and short-form placements, built to stop the scroll and drive clicks.

Nova traditional sauna
Titan cold plunge
Sauna lifestyle

“Every video they produce looks polished, professional, and communicates our message clearly to our audience.
We’ve been consistently impressed with the results and couldn’t recommend Waves Media highly enough.”

Adam Fischer, Co-founder & Co-CEO, Sun Home Saunas

Sound familiar?

  • Your product is great, but photos and spec sheets can’t show what it’s like to use it.
  • Big-ticket purchases need trust. Buyers want to know who’s behind the brand.
  • You need content for your site, product pages, email, social, and ads, and it all has to look premium.
  • You need it fast, and you need it right the first time.

Premium products. Premium video.

Sun Home sells big-ticket wellness products online, so their video has to do the work a showroom would. We shot their saunas and cold plunges to look as good on screen as they do in person, and paired them with the faces and story behind the brand.

The result is a library they use everywhere: product pages, email, social, and paid ads.

Products that sell themselves on camera

Clean, premium product films for their saunas and cold plunges, made for product pages, email, and social.

Luminar XL sauna + Cold Plunge Pro Apex
Luminar infrared sauna
Cold Plunge Pro

“Top notch videographers.
The Waves team was great to work with, very responsive, and produce amazing work.
We hired them to shoot our sauna and cold plunge and couldn’t be happier. Highly recommend!”

Tyler Fish, Co-founder & Co-CEO, Sun Home Saunas

A founder-led walkthrough

Tyler and Adam walk viewers through the Luminar sauna together, answering the questions buyers ask before they invest in one.

A story bigger than the product

When Sun Home donated a sauna to local firefighters, we told the story. It shows what the brand stands for, and gives customers one more reason to choose them.

“Waves is an exceptional videography and editing team that consistently delivers high‑quality work with impressive turnaround times.
They have a keen eye for capturing stunning product shots and know exactly how to showcase products in a way that is both visually engaging and effective.”

Adam Fischer, Co-founder & Co-CEO, Sun Home Saunas

The results

  • A full content library: a founders’ film, product videos, a founders’ walkthrough, a community story, and vertical social ads.
  • Product shots that look as premium as the products themselves.
  • Fast turnaround, so content was ready when launches and campaigns were.
  • Momentum that shows. Founded in 2021, Sun Home ranked No. 20 on the Inc. 5000 and was named Fortune’s best home sauna and Forbes’ best cold plunge (source: Sun Home Saunas).

What this could look like for you

If you sell a product online, especially a premium one, video is your showroom. It shows what your product looks like, how it works, and who’s behind it, so buyers can say yes without ever touching it.

We’ll help you plan and shoot a library you can use across your site, email, social, and ads, and we’ll turn it around fast.

Ready to show off what you make?