Case Study: Home Base
Home Base, a Red Sox Foundation and Mass General program, heals the invisible wounds of war for veterans, service members, and their families.
We’ve been their video partner for years, with hundreds of videos and counting.
The Impact of Home Base
A sample of a hero video, and the one Home Base shares when someone asks what they do.
Sound familiar?
- Video requests come from everywhere. Fundraising, programs, events, leadership, social. And they all land on your desk.
- Every project means a new vendor, a new brief, and a new learning curve, so nothing builds on the last thing you made.
- Your content doesn’t look or sound like one organization, because different people made every piece.
- You know video works, but no one owns the strategy, so it happens in bursts instead of all year.
One team for everything video.
Home Base doesn’t hire us project by project. We’re an extension of their team. We plan the year together, capture stories as they happen, and produce the content they use everywhere: on social, on their website, at events, and with donors and sponsors.
Because the same team makes every piece, it all looks, sounds, and feels like Home Base, and every video builds on the one before it.
Mission stories that move people
Home Base’s work is personal, so their video has to be too. Stories like Ismael’s put a face on the mission. They’re what moves a donor to give, a sponsor to sign on, or a family to reach out for care.
Their largest fundraiser of the year
The Run to Home Base is Home Base’s biggest fundraising event of the year: thousands of runners and walkers finishing at home plate in Fenway Park. We cover it so the footage keeps working long after the finish line, in recaps, sponsor thank-yous, social content, and next year’s registration push.
On the field at Fenway, 2026
Social, all year long
Conversations worth watching
We filmed this full episode of Home Base’s HB Nation podcast, giving them a long-form piece for people who want to go deeper, plus moments to clip for social.
The results
- Hundreds of videos produced for Home Base, with millions of views across mission films, social content, and event videos.
- One team behind it all: brand films, patient stories, events, and social, with no vendor juggling and no re-briefing.
- A consistent look, voice, and quality on every channel, because the same people make every piece.
- Momentum that shows. During our partnership, the Run to Home Base set new records, raising $4M+ with nearly 3,400 participants in 2026 (source: Home Base).
What this could look like for you
If your organization’s video needs come from every direction, you don’t need another vendor. You need a team that’s on your team.
That’s what our Partner Plan is: a video team that plans your year with you, knows your people and your voice, and handles everything from mission stories to events and social. No rush fees, and no re-introducing your brand every project.