From startup to Amazon, one video team.

Case Study: Blink, an Amazon company

Blink makes smart home security cameras that are simple to set up and easy to use.

We started working with Blink before Amazon acquired them, and our videos helped tell their story as they grew. Since then, we’ve made nearly 100 videos together: explainers, product launches, tutorials, and ads.

Where it started

One of our first videos for Blink: an explainer that introduced Blink for Home and made a brand-new product easy to understand.

Blink for Home explainer

“My company and I have worked with Waves for almost all of our projects,
and we are always happy with the whole service,
from beginning concepts to end results.”

Rosemary, Blink

Sound familiar?

  • You’re launching new products faster than you can explain them.
  • Customers need to get your product in seconds, or they scroll past.
  • Your support team answers the same setup questions over and over.
  • Every launch needs video for the website, social, and ads, all at once.

Launching new products

Meet Blink XT2: a 60-second launch video that shows what’s new and why it matters, ready for the product page and social.

Nearly 100 videos. One team.

Blink worked with us before Amazon acquired them, and kept working with us after. Over the years, we made nearly 100 videos together: explainers, launch videos, tutorials, and ads.

The same team meant every new video already fit the brand, and new projects could move fast.

“On filming days, they are always on or ahead of schedule,
paying close attention to detail,
and make the experience fun.”

Rosemary, Blink

Tutorials that make setup easy

A 60-second setup video that walks new customers through getting Blink up and running.

Blink setup tutorial

Ads built for a quick scroll

Blink and You’re Home: a 25-second spot for Blink, an Amazon company, made to grab attention fast.

Blink and You’re Home

“They have always been extremely responsive and reliable,
and the videos they produce are always very high quality.
It has been a pleasure working with them,
and I highly recommend their team!”

Alexis, Blink

The results

  • Nearly 100 videos, from startup to an Amazon company.
  • Explainers, launch videos, tutorials, and ads, all from one team.
  • A video partner before and after the acquisition.
  • Shoots that run on or ahead of schedule.

What this could look like for you

If you market a consumer tech product, you’re launching often and competing for a few seconds of attention. Video is how you explain the product, show it in real life, and help customers get set up.

Whether you’re a startup or a household name, we’ll be the team that keeps up with your launches.

Ready to make your next launch easy to understand?