When to Use Long-Form Video
Published on January 16th, 2024
With shortening attention spans, and “same-day delivery” mindsets, it’s easy to believe there’s no longer a place for long-form video in your marketing. But think again. In fact, over the span of 5 years, the amount of long-form videos being created has increased by 446%, whereas short videos only increased by 100.3%. Obviously, long-form video ...
How to Create Great Short-Form Video
Published on January 9th, 2024
If you’re a social media user of any kind, you’ll know the popularity of short-form video. It’s everywhere. And it’s only growing in demand. In fact, 73% of online consumers prefer to watch short-form video when learning about a product or service. So, how to jump on this upward trend, and create great short-form video? ...
Working with a Video Production Company vs. DIY
Published on January 2nd, 2024
Video makes up 82.5% of all global internet traffic. And 91% of brands use video in their marketing. In short, it should be a part of your strategy when it comes to promoting your product and/or brand. So, how to go about creating it? To call for help or go it alone? What are the ...
Prepping Your Business for 2024
Published on December 12th, 2023
End-of-the-year. We can hardly believe it either. But here you are, having completed another successful run for your business. That’s incredible! Time to take that success into the new year, and start prepping your business for 2024. Where to begin? We’re so glad you asked. Recognize What Worked This first step is our favorite as ...
How to Navigate the Holidays for Your Business
Published on December 5th, 2023
As the song says, It’s the most wonderful time of the year! Shopping season is upon us, which is great news for your business. But this also means, extra work, extra tasks, and extra, well, everything. So how do you keep calm and carry on? And how to navigate the holidays for your business successfully? ...
Ethics in Your Video Marketing
Published on November 28th, 2023
Ethics. They’re important to your customers. In this day of data breaches, and marketing manipulation, it’s easy to forget this, though. Which is why we’re talking about it today. And why practicing good ethics in your video marketing will never go out of style. Setting a Standard When it comes to your business, there should ...
How to Write an Effective Script
Published on November 21st, 2023
When it comes to your brand’s videos, one of the most important elements of their creation is the script. Whether or not you’re responsible for writing it, it’s still important you know the steps it takes to write an effective script. So, let’s dive in! What’s Your Main Objective? First things first: what is your ...
How to Create Engaging Holiday Videos
Published on November 14th, 2023
It’s that time of year again where you wonder where the time went. It’s the holidays! If you’re like us, you’re excited for upcoming time off with loved ones, but still busy promoting your products for the popular shopping season. What’s the best way you can do that? Video, of course. Which is why today ...
The Power of Product Videos
Published on October 31st, 2023
So, you want to sell your product or service? Fantastic. But how to get the word out about your awesome new solution? Product videos. In this article, 89% of surveyed customers said that watching a video convinced them to buy a product or service. That’s huge! With numbers like this, it’s no wonder that product ...
Setting Your Video Budget
Published on October 24th, 2023
Video is your most powerful tool when it comes to your brand’s marketing. After all, 96% of polled marketers said they viewed video as an “important part of their strategy”. It’s highly engaging, retains attention, and lasts longer in memory than text alone. So, how much do you allot to your video budget? How to ...