Make new technology easy to trust.

Case Study: Paladin Power

Paladin Power makes all-in-one energy storage systems that can power an entire home or business, even when the grid goes down.

We’ve produced the videos that introduce their technology to customers, installers, and investors: real customer stories, product and installation videos, investor content, and ads.

Meet the product

The POWER video: a quick look at what Paladin’s system does and why it matters, in plain language.

Paladin Power product video

Sound familiar?

  • Your technology is new, and customers need a reason to trust it over the big names.
  • Your product is complex, and you need to explain it simply.
  • You’re talking to customers, installers, and investors, all at once.
  • You need ads, product videos, and stories, and you need them fast.

Ads that make the case

A story-driven series about crypto miners who trusted the grid, and the ones who didn’t prepare, plus a 26-second brand spot.

The miner who trusted the grid
Be in charge of your own power
The miner who didn’t prepare

“Waves Media did an incredible job pulling together multiple videos
for Paladin Power’s new energy storage solution.
Thanks to the Waves team for all their hard work on the video and production.
The videos turned out great!”

Derek Cahill, Paladin Power

One team for every audience.

Paladin needed to reach homeowners, businesses, installers, and investors. We made videos for each one: real customer stories, product and installation videos, investor content, and ads.

The same team on every project meant one clear, consistent story about a brand-new technology.

When the power went out

When landslides forced a full power shutoff in Rancho Palos Verdes, we went with Paladin to tell the story of the people they helped get back home.

Paladin Power in Rancho Palos Verdes

Making installation easy

The Easiest Installation Ever: a 95-second video that shows installers just how simple the system is to set up.

The easiest installation ever

Real customers, real results

Customer and investor stories, in their own words. Like Andrew, whose home was the only one in his neighborhood with the lights on when the power went down.

Patrick Gosch, customer and investor
Andrew Lachman, customer and investor

What this could look like for you

If you’re bringing new technology to market, people need to understand it and trust it before they buy or invest. Video is how you show the product working, let real customers tell the story, and make a complex idea simple.

We’ll be the team that tells your story to every audience you need to reach.

Ready to tell your technology’s story?