From a loose outline to a story that lands.

Case Study: Toyota North America

Toyota’s brand marketing and communications teams need video for initiatives, events, and announcements across the country, often on tight timelines.

For years, we’ve been one of the teams they call: telling the stories behind Toyota’s mobility initiatives, capturing events from coast to coast, and producing videos for major announcements.

Talk with us about your video

Telling the big news

The Way Forward Fund, a Toyota initiative: a video made to launch alongside the press release and show what the fund is all about.

The Way Forward Fund

“We are extremely pleased with the quality of the video
and their ability to create a narrative
from a loose outline of a project, event or story.”

Julie Ann Burandt, Chief of Staff, Brand Marketing & Communications, Toyota North America

Sound familiar?

  • Your team runs initiatives, events, and announcements in cities across the country.
  • You often start with a loose outline, not a finished script.
  • Timelines are tight, and there’s no room for a missed shoot.
  • Every video has to meet the standards of a major brand.

Doing business the way customers want

A 60-second video on Toyota SmartPath, made to show how Toyota supports doing business the way customers want to buy.

Across the country, on any timeline.

We’ve worked with Toyota on projects across the US: mobility initiatives, community events, product experiences, and announcements.

Toyota’s team can hand us a loose outline. We find the story, plan the shoot, and deliver on time.

“Waves instinctively knows what we want to accomplish, and they deliver.
They just get us, and the work is always top-notch.”

Kevin Curran, General Manager, Toyota North America

Mobility initiatives, told on the ground

Event highlights from Together in Motion in Indiana, a Toyota Mobility Foundation program, in a full version and a 60-second cut.

Together in Motion: event highlights
Together in Motion: 60-second cut

Big ideas for better cities

The Toyota Mobility Foundation’s Sustainable Cities Challenge, told through the people and ideas behind it.

Sustainable Cities Challenge

“I don’t even check the prices anymore.
I know the product quality and the relationship are there,
and that’s worth more than anything.”

Kevin Curran, General Manager, Toyota North America

Partnerships and experiences

From a partnership with the Los Angeles Department of Transportation to the RAV4 Experience, we’ve covered Toyota’s work with cities and with customers.

Toyota and the LA DOT
RAV4 Experience: public days

The results

  • Projects for Toyota North America in cities across the US.
  • Initiatives, events, product experiences, and announcements, all from one team.
  • Stories built from a loose outline and delivered on time.
  • A relationship built on trust, project after project.

What this could look like for you

If you lead brand or communications at a large organization, you need video that meets a major brand’s standards, often on short notice and far from home. We bring a team that finds the story, travels where the work is, and delivers on time.

Whether it’s one event or a year of projects, we’ll be the video team you can count on.

See how the Partner Plan works

Ready for a video team that just gets you?

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