Hundreds of videos. One story at a time.

Case Study: Labouré College of Healthcare

Labouré College of Healthcare in Boston prepared nurses, EMTs, radiation therapists, and other healthcare professionals.

For years, we were their video team, producing hundreds of videos: student stories, commercials, award ceremony films, commencement highlights, and social ads.

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The college, at a glance

The front-page video for Labouré’s website: a quick, confident look at the college, its programs, and the outcomes that matter to prospective students.

Labouré by the numbers

“Their videos were just so exceptional.
It really looks like a Hollywood movie.”

Kate Dwyer, Labouré College

Sound familiar?

  • Prospective students compare a dozen programs before they ever talk to admissions.
  • Your best stories (students, faculty, graduates) live in the hallways, not on your website.
  • Enrollment, events, programs, and social all need fresh video, every semester.
  • You need a team that already knows your brand, not a new vendor every project.

Real students. Real stories.

Marissa’s story shows what patient-centered care looks like through the eyes of a Labouré student. Stories like hers help prospective students picture themselves in the program.

Years of partnership. Hundreds of videos.

Labouré didn’t hire us for one video. We became an extension of their marketing team, covering everything from commercials and academic program videos to award ceremonies, commencement, and social media.

The same team, year after year, meant we already knew the people, the programs, and the voice. Every video built on the last.

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“We get compliments year after year on the production quality of every single video.
They make everyone look so amazing.
They make everyone sound brilliant.”

Puleo Creative

Social ads that recruit

Vertical ads and student stories for Instagram, Facebook, and short-form placements, built to reach prospective students where they scroll.

Georgia
April King
“This school just makes you better”

Moments worth celebrating

Commencement highlights and award ceremony films that celebrate students, faculty, and staff, and give the whole community something to share.

Labouré commencement 2024

“Every year, there’s about 300 people that attend the event,
and all they’re talking about is the videos.
We watch people watch the videos,
and they cycle through smiling and crying,
because that’s how emotionally powerful the videos are.”

Kate Dwyer, Labouré College

The results

  • Hundreds of videos over years of partnership.
  • One team for every need: commercials, program videos, student stories, events, and social.
  • Award ceremony films that had a room of 300 people talking every year.
  • “If I want a quality video, I want Waves to be a part of that.” Puleo Creative

What this could look like for you

If you market a college, a training program, or a healthcare school, prospective students are comparing their options and looking for people like them. Video is how you show them the programs, the faculty, and the students who’ve already made it.

Through our Partner Plan, we’ll plan the year with you and build a library of stories that help fill your classes.

See how the Partner Plan works

Ready to tell your students’ stories?

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