Show the work. Win the next one.

Case Study: SCG Glass

SCG Glass (So Cal Glass) is a commercial glass and glazing contractor in Southern California. Their work is everywhere, but most people never see the team behind it.

As their Partner Plan video team, we told that story: brand and project films, ads, customer testimonials, and a full new-hire training series.

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In their words

Danny Ragan, owner of SCG Glass, on what it was like to work with us, and what the videos have done for their business.

“They really spent the time learning about us, trying to really understand who we are.”
Danny Ragan, Owner, SCG Glass

Sound familiar?

Your work is impressive, but it lives on jobsites. Prospects and GCs rarely see what you actually do.
Bids come down to trust, and a website and capabilities sheet only say so much.
Hiring is hard, and every new team member gets onboarded a little differently.
Marketing isn’t your day job. You need someone who gets your industry and can just handle it.

The brand film

“Making Projects Come to Life” is the film SCG sends when they want someone to understand who they are: the people, the craft, and the projects.

One partner for sales, marketing, and hiring.

SCG didn’t hire us for one video. Through our Partner Plan, we became an extension of their team, learning their business, their customers, and what sets them apart, then building a library they use across the whole company.

The same team that filmed their brand story also made their ads, captured their customers’ stories, showcased their projects, and trained their new hires.

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Their best work, on camera

Project videos turn finished jobs into proof, showing future customers exactly what SCG can build.

Fashion Valley Mall project, an SCG Glass video by Waves Media — Fashion Valley Mall project

Los Angeles project, an SCG Glass video by Waves Media — Los Angeles project

Their customers, telling the story

Nothing sells a contractor like a happy customer. We filmed SCG’s customers in their own words.

Collin Howell, an SCG Glass video by Waves Media — Collin Howell

Mitchell Scottfell, an SCG Glass video by Waves Media — Mitchell Scottfell

Geir Philips, an SCG Glass video by Waves Media — Geir Philips

Mark Johnson, an SCG Glass video by Waves Media — Mark Johnson

Ads that bring in the next project

Short, punchy ads built to run on social and drive new inquiries.

Let’s Bring Your Next Project to Life, an SCG Glass video by Waves Media — Let’s Bring Your Next Project to Life

SCG Glass services, an SCG Glass video by Waves Media — SCG Glass services

Onboarding a growing team, the same way every time

As SCG grows, every new hire needs the same foundation. We made a 12-part onboarding series, from core values to jobsite safety, that they can reuse with every new team member. It saves hours of repeated training, keeps the message consistent, and gives new hires an inspiring first look at the company they just joined.

Core values, an SCG Glass video by Waves Media — Core values

Understanding employment reviews, an SCG Glass video by Waves Media — Understanding employment reviews

Jobsite safety expectations, an SCG Glass video by Waves Media — Jobsite safety expectations

“It just told a great story, better than we can describe our own story.”
Danny Ragan, Owner, SCG Glass

The results

“Our sales have grown. But for us it’s more of the long game.” Danny Ragan, Owner, SCG Glass
Customers notice. Every time SCG sends the videos out, the feedback is the same: “Man, that looks amazing.”
A full video library: brand film, project videos, ads, customer testimonials, and a 12-part onboarding series.
One team behind it all, so every piece looks, sounds, and feels like SCG.

“It’s easier than you think. They do a great job of walking you through it.”
Danny Ragan, Owner, SCG Glass

What this could look like for you

If you run a construction or trades business, your best marketing is already out there: your projects, your people, and your customers. You just need a team to capture it.

That’s what our Partner Plan does. We learn your business, plan the year with you, and make the videos that help you win bids, hire well, and train your team. And like Danny says, it’s easier than you think.

See how the Partner Plan works

Ready to show what your team can build?

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