We work hard to ensure that we’re ready for every video shoot, but you and your company can help, too! Waves provides equipment and skilled filmmakers but often you are in charge of the location and the talent. Taking charge of your end of the shoot can result in a significantly better final product. Below are a few things that you can do to help us produce the best possible video for your company.
Many of the people that appear in front of our cameras are employees or business owners, not actors. That, however, doesn’t mean that they can’t be fantastic on screen. Make sure you or your talent know to keep it light and fun, there’s no need to stress because we will coach you through it! We have experience directing people from all walks of life and we know what will translate best on screen.
A clean space, simple and neat, is important for a video shoot to produce the best results possible. The neater it is before Waves even arrives the smoother the shoot will go. Pretend the shoot location is a home that you’re preparing to sell and stage it accordingly! A video is a chance for the outside world to get a glimpse into your company, so put your best outward-facing foot forward.
Bright colored clothing really pops on screen, so remind anyone who will sit in front of the camera to dress loudly, even if it’s not what they’re used to. Also, consider hiring a makeup and hair stylist for your video shoot. Professional stylists know more than a thing or two about how to present you and your business on screen in their best light.
If your shoot involves a script, practice it. Just not too much! You don’t want to stumble of your words but you don’t want to sound like a drone, either. There’s no need to memorize the script because we use a teleprompter, so familiarize yourself with the content but leave room for your personality to come through!
A lot can be done before a shoot to help prepare for it but the most important thing is to come well rested and with a good attitude. Like we said before, we’ve got lots of experience coaching people through a shoot, so trust the crew and stay positive.