With 2025 just around the corner, it’s that time of year again: time to take stock of your video content, and see where it should be heading for the new year. So sit back, relax, and let us take you through the 10 top video trends for 2025, so you can plan and prepare for brand success.
AI Is Not Going Anywhere
If you live on this planet, you’ll not only have heard of the rise of AI in your video marketing but also (most likely) use it to some extent. From gaining video ideas to editing the video itself, the rise of AI is only continuing upward. Main reason being? For one, convenience of work as well as helpful in keeping costs down. AI presents a range of capabilities, including automatic voiceover in different styles, generating video content off of keywords alone, as well as scriptwriting and much more (for some of the top AI apps, click here). So, be prepared to continue including it in your video creation, while still ensuring your own unique voice is present through your messaging.
For more on the pros and cons of AI in your video, click here.
Shoppable Video Is Alive and Well
With 89% of shoppers wanting more video content in future, it is clear e-commerce continues to be on the move. In fact, the added element that has also started to take off this past year are live shopping streams (catch this 3-second e-commerce wunderkind in Japan for some inspiration!). With these, you not only can connect directly to your audience, but also can answer their questions in real time, while making those sales immediately.
Silence Is Golden
Did you know…85% of all videos on Facebook are watched without sound? Yep, and if you’re like most people, you probably hit that mute button yourself. Why? Because video content is hugely digested in public, on trains, in airports, out and about when boosting the volume is just not a polite option. Not only that, of course, but the accessibility factor of posting videos that don’t require sound keeps your audience reach wide and inviting. So, create with silence in mind, and include closed captions.
Keep It Eco-Friendly and Accessible
Speaking of, let’s touch on another 2025 trend: the importance of accessibility as well as keeping your video production environmentally-friendly. In fact, 81% of global consumers believe companies should try and improve the environment in whatever way they can. And of course, accessibility when it comes to your video content has always been important. In so doing, you not only expand your potential audience, but also show you value inclusion and diversity, a huge selling point to the modern day buyer.
Interactive Videos
With the onslaught of social media, your ability to connect to your consumer is easier than ever! But how do you draw them in and keep them interested? Answer: involve them. People love to feel a part of something, so the more they can feel valued, the better chances you’ll connect. One way to do this in 2025 will be with interactive videos. Not only do they draw people in, but they are literally more clickable, requiring input from viewers on where to go next. For some great examples of these, click here.
The Continued Rise of UGC (User-Generated Content)
Continuing on the topic of involving your customers, the popularity of UGC is not going anywhere! Up to 93% of consumers claim that user-generated content helps them make purchase decisions. Not only that, but UGC generates trust and authenticity for brands, all while keeping content cost-effective. By including your customers in the product journey, you continue to establish trust with the viewership as well as with those making them.
Vertical Video Reigns Supreme
According to most current day studies, up to 90% of videos watched are viewed on mobile devices. And 94% of those are viewed vertically, as it’s the natural way most of us use our phones. Suffice to say, vertical video reigns supreme when it comes to your content, so bear this in mind when filming as well as when posting. By doing so, you increase the chances of it getting views, as well as formatting more easily on platforms.
Keep It Short and Sweet!
Another ongoing trend making its way into the new year will be the popularity of short-form video content. While long-form content still has its place, shorter videos are generally more in demand, as seen by the ever growing platforms hosting them (i.e. TikTok, YouTube Shorts, etc.). Adding to this, unless you have a specific purpose in posting longer videos, getting to your point quickly and succinctly is always a good idea when maintaining your audience’s attention.
Educational Videos
Ever since the pandemic, the value of educational video has grown substantially. And 2025 promises to keep it moving! People love to learn, and people also love convenience. Enter educational content! Take it as an opportunity to teach them about your product, service, or just a fun fact related to either of these. Perhaps you could offer your educational videos as a series, worth a paid subscription. Or as a freebie, in exchange for your customer’s email address? Whatever you choose, use it as a chance to connect in a fun and informative way.
Video Podcasting
If you’re like 546 million other people globally, it’s likely you listen to podcasts. Which means you’ll probably be aware of the rise of the video podcast. Basically, it’s just people filming themselves recording their podcasts. Sounds simple, because it is. But it is also highly effective. YouTube itself has a page dedicated solely to video podcasts, meeting the demand for the added visual element. Plus, it’s a huge bonus for brands, getting to essentially make more bang for your buck. Have a podcast? Just hit record on the camera, and repurpose it in two ways! What’s not to like?
Want to start creating great video for your brand? We’re a full service video production team ready to make that happen. With nearly 20 years of experience, we at Waves Media have the tools and creativity to work with you to make your brand’s vision a visual reality. To chat with us and learn more, click here.