First impressions are everything, to both you and your employees. Which is why training is so important. It’s also how companies become more productive, up to 17% more productive than companies without formal training programs. So, today we at Waves are covering the top 10 benefits of training videos for your brand.
Say It Once, Play It Forever
One of the top benefits of training videos is its re-usability. Gone are the days of repetitive orientations, where you have to repeat yourself again and again. With video, you can just say it once, and play it forever. Hit record, and let video capture your energy and excitement in welcoming your new team!
Maintain Consistency
Adding to this, with video you maintain consistency in both your message as well as its delivery. We all have rough days at work, where it’s challenging to stay upbeat. This can affect in-person training through lack of enthusiasm and/or overall energy, leaving your new team members underwhelmed. With video, however, you can set a consistent tone so they always feel inspired and enthused to start work with your company.
Also, by using video for your training, you deliver consistency on your message and what your brand is all about. You know what your new employees are hearing, so can be assured they are on the right page when they begin their work.
Video Saves You Time and Money
Everyone loves to save a buck, and with video you can! As mentioned above, video gives the gift of recyclability–which means the initial investment you make pays back time and time again. Not only that, but it also saves you time. A good, “evergreen” training video can last for many years, ensuring you don’t have to take the time and money to make one for awhile.
Accessible Anytime, Anywhere
This brings us to our next point: the accessibility of video. In our post-pandemic world, it is imperative to have remote options when it comes to your training. Cue video! Not only is video available anywhere, it is also available anytime. Have employees working abroad in different time zones? Not a problem. With video, your team can choose when and where they train.
Provides Accurate Tracking
Another great benefit of video is its tracking ability. This applies to both you and your employees, giving you the tools to track their progress, while also giving them a visual of where they’re at, and how much further they need to go. By breaking up your training into specific steps, it’s easier to navigate and doesn’t feel as daunting to trainees, giving them a clear path to follow.
Helps with Engagement
Want to keep your employees engaged? By using video, you help ensure this happens. In fact, up to 83% of people said they prefer to receive instruction by watching a video. And with 65% of the global population being visual learners, using video to train will help keep them focused and curious to see more.
Retains Information
Outside of engagement, retention after watching a video is much higher than just through text alone. In fact, it’s been reported that viewers retained 95% of a message after watching a video vs. just 10% of a message after reading it. Impressive, right? In short, if you want your instruction to stick, we recommend video.
Video Connects to Emotion
One of the most important steps in any good training program is its ability to connect with its audience. If you can connect emotionally to them, you’re that much closer to gaining their trust and loyalty. One of the top ways to do this with video is through the power of music. By using music in the right place and time, you can empower the message you’re delivering, and get it heard that much more effectively.
Strengthens Work Elsewhere
As mentioned before, video gives you the gift of time. More specifically, though, it frees up time so you and your coworkers can focus on necessary work elsewhere. By not requiring as much in-person training, you eliminate that task for your team so they can hone in on important work, all while your new employees receive great instruction elsewhere.
Adds the Personal Touch
Finally, training videos add that personal touch. Do you run a large corporation with a big team? Have a CEO who wishes they could touch base individually with each member? With video, they can. Use it as an opportunity to capture a warm message direct from the “top dog”, connecting with new employees from the get go. Also, introduce your team to their new coworkers! By doing so, you not only humanize your brand but give the overall feeling of your company culture right out of the gate. The perfect first step in what will, hopefully, be a great relationship.
Want to start creating great video for your brand? We’re a full service video production team ready to make that happen. With nearly 20 years of experience, we at Waves Media have the tools and creativity to work with you to make your brand’s vision a visual reality. To chat with us and learn more, click here.